CATEGORIE LEADER REUNION

Launch

Mondelez focuses on family formats

Faced with changing consumption habits and the growing search for products to share, Mondelez International strengthens its strategy around family formats. The group is banking on gourmet maxi formats, designed to meet both the expectations of households and the challenges of the biscuits and savory snacks category. The brand therefore offers in large format....

Eau Neuve rewarded for its recyclable packaging

Natural mineral water bottled by the Compagnie des Pyrénées, in Ariège, received a first prize from the jury at the 22nd Global Water Drinks congress for its recyclable cardboard bottle designed with Tetra Pak. This international distinction in the best packaging category rewards the work of the French brand. Since 2021, Eau Neuve has been offering a packaging solution combining....

Mosquito control : a French SME in the spotlight on the global innovation scene

It was at CES 2026 in Las Vegas that French deeptech Qista announced the launch of a new ecological and intelligent mosquito control solution., combining biomimicry and artificial intelligence, Qista One XS, intended for the individual market. Created in 2014 and based in Sénas, in Bouches-du-Rhône, Qista specializes in eco-responsible mosquito control. La PME compte...

Bulk decree : a decisive step to boost the sector

Bulk and Reuse Network (RVR) welcomes the publication of the decree implementing article 23 of the Climate and Resilience law, adopted in 2021. After four years of waiting and two public consultations, the last of which in March 2025, the sector finally has a clear framework to accelerate the development of bulk sales. L’article 23 II de la...

Reitzel on all fronts to ensure the future of the French pickle

2025 was the ninth year of relaunch of the French pickle by the SME Reitzel. It’s time to take stock and plan for the future. Between transparency and agility, the sector currently being stabilized is preparing to enter its second decade. The 2025 French pickle campaign got off to a flying start with a warm May-June period, idéale...

Rivière du Mât unveils its 2L cubi of traditional 49° white rum

Historic brand of Reunion Island, leader in old rum and number 2 in arranged rums, Rivière du Mât enriches its offer with the first 2-liter cubi of traditional 49° white rum in GMS. This unique format on the local market meets the expectations of Reunion consumers, looking for practicality and good value for money, et constitue également...

Jam maker Valade celebrates his success

Offering as many people as possible products that are a source of pleasure and balance with this universal ingredient that is fruit : this is the mission that Valade has set for itself, which celebrated its 140 years of history last year. The Corrèze company has become a major player, both in terms of expertise in its markets and results. Jam brand with 17 references today,...

Clove essential oil

Powerful and assertive, clove essential oil joins the SO BiO étic offering. An oil “with character” that does not leave you indifferent. Brand of the Léa Nature group, the SO BiO étic brand strives to select plants recognized for their virtues in order to extract organic essential oils, pures et complètes afin d’en conserver tous les bienfaits....

Joséphine in can format

It is to accompany Dry January and extend the “drinking well” movement that the French brand of sparkling water with botanical extracts is launching its new can format.. Lightweight, elegant and 100% recyclable, Joséphine aluminum cans are a more economical format, more practical and more efficient logistically : reduced weight, stockage facilité et impact carbone...

Sober Spirits launches non-alcoholic rum and whiskey

Elegant substitutes for rum and whiskey, Sober Spirits non-alcoholic spirits continue to stand out with know-how that appeals to amateurs and the curious alike.. A know-how recently recognized once again in London during the International Wine & Spirit Competition, where the brand was crowned “best non-alcoholic spirit in the world” for the fourth time.. The...
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