In 2026, Chocapic enriches its offering with Chocapic Protein, cereals made with proteins naturally derived from wheat, offering +47% protein compared to classic Chocapic.
They are also enriched with vitamins and minerals and have a Nutri-Score A, responding to the growing demand for products with high nutritional value. Equipped with a strong identity (“It’s strong in....
While the market for vegetable spreads for aperitifs recorded growth of 5% in 2025, the brand signs two new recipes cooked with legumes.
Pea spread, courgette et menthe
Cette recette imaginée par les équipes R&D offers a new pea experience : combined with zucchini and mint, he....
Friskies strengthens its offering in the Pet Food department with the launch of Friskies Activ 18 kg, beef and vegetable flavor. Friskies : second standard brand with 9% market share by volume (Ipsos Run December 2025) ; 95% awareness, a brand known to all.
And high buyer loyalty : second brand with the best food rate...
The French market leader in plant-based meat substitutes is tackling one of the most popular symbols of breaded chicken. The brand launches the first 100% plant-based products on the market. A response to booming demand, especially among young consumers.
For five years, demand for breaded products jumped 54%. The tenders....
Faced with the proliferation of low-cost imports, the company affirms the premium positioning of its JR brand with a new visual identity.
Born in 1980, Sofrabrick is a historic player in brick sheet in France, and the first company to have industrialized its production for mass distribution. Taken over in 1984 by the Castro family, she is recording today...
This year, the famous wine brand celebrates a major milestone : 40 years of presence in the heart of the Bordeaux department. Four decades during which it has established itself as an essential benchmark for consumers by combining accessibility, constancy and pleasure signs two new recipes cooked with legumes.
For this strategic anniversary, Baron de Lestac deploys a 360 activation plan...
With his recent discoveries – Raspberry & Rosemary, Apple & Peppermint –, the brand's canned sparkling waters are now available in five flavors.
Joséphine is a sparkling water with botanical extracts, 100% natural and sugar-free (zero calories). There are five versions, always combining sparkling water from the Alps and extracts of...
With its “Spicy” recipe with a spicy taste, the milk processing company responds to the most recent consumer trends and adapts to recipes that appeal to young people.
Entremont extends its range of hot-dipping cheeses. It will be accessible to everyone with recipes ready in just 1 min 30 s, without preservatives or “cheesy”. HAS...
Alternative to traditional “chewing dough”, the brand is enjoying real international success. It raised $3 million to strengthen its position on the markets.
Concerning the major brands of chewing gum, about 60% of the ingredients are made from synthetic polymers derived from petroleum... the same materials used in....
The producer innovates on the arranged rum market with its brand new format. A first in this segment in Reunion. Designed to respond to moments of sharing, for large tables and the needs of regular consumers, this packaging combines practicality, longevity and economic benefit.
The range is based around three flagship signature recipes, developed to reflect wealth..
