“Les Fraîcheurs de Bras-Panon” opened its doors on September 8, rue des Limites. This collective store allows local producers to offer their products directly to consumers.
At the origin of this 60 m2 direct sales point are the City of Bras-Panon and the Bras-Panon producers’ association.. Imagined as part of the Territorial Food Project (PAT) of the commune with the support of the Department of La Réunion, the initiative aims to develop a short circuit promoting local agriculture by bringing together producers and consumers. Originality of this store : it does not only offer fresh products, but also processed products thanks to a production laboratory installed on site. Aux Fraîcheurs de Bras-Panon , we therefore also find jams, juices, syrups, pickles, flours, dried products, vacuum-packed or frozen preparations. The 10 producers who are members of the association take turns running the point of sale.. The municipality provides them with the premises and its equipment free of charge..
From field to plate
During the inauguration, Harry Vaïtilingom, president of the Bras-Panon Producers Association, thus declared : “Our goal is simple : that our products arrive on as many plates as possible, and that we can make a better living from our profession and continue to innovate. » “Bras-Panon is agricultural land”, recalled for his part Mayor Jeannick Atchapa, “Our responsibility is to act so that this land continues to nourish our territory, to support our producers, and build our future. »
