In 2026, Chocapic enriches its offering with Chocapic Protein, cereals made with proteins naturally derived from wheat, offering +47% protein compared to classic Chocapic.
They are also enriched with vitamins and minerals and have a Nutri-Score A, responding to the growing demand for products with high nutritional value. Equipped with a strong identity (“It’s very chocolatey”), Chocapic is the first brand in notoriety (86 %) in its segment, and the first in the cereal section in Reunion with 11% market share (Ipsos YTD, December 2025). 77% of consumers appreciate the chocolate taste.
Pleasure and nutritional gain for children
Protein consumption at breakfast is growing rapidly : in 2024, half of families increased their consumption of protein cereals (+31,7% of CA). Parents target products that support children's development, give them energy in the morning and keep them satisfied for longer, reducing impulsive purchases outside of meals. To respond to this request, Chocapic Protein is positioned as the fun and nutritional solution for children, with a popular chocolate taste, an innovative wafer shape and an ultra crispy texture. For supermarkets, this is an opportunity to capture the protein trend, to increase the average basket and strengthen the attractiveness of the breakfast section.
