Friskies strengthens its offering in the Pet Food department with the launch of Friskies Activ 18 kg, beef and vegetable flavor. Friskies : second standard brand with 9% market share by volume (Ipsos Run December 2025) ; 95% awareness, a brand known to all.
And high buyer loyalty : second brand with the best rate of food consumed.
To meet the expectations of dog owners, Friskies Active Beef and Vegetables offers :
– un format 18 kg, practical for families and multi-dog households ;
– +20% vitamins B and E compared to Friskies Balance ;
– Vitamins A and D, to support overall dog health.
Key benefit : the recipe helps maintain high energy levels and promotes daily vitality. Au rayon Pet Food, Friskies Activ is positioned as a strategic offering, combining nutrition, practicality and customer loyalty, and thus offering a growth lever for the department.
