In the news

MEDEF Réunion unveils its White Paper this month. A flagship achievement of the 2026 roadmap supported by its president, Katy Hoarau. Titled “Together, heading towards a robust Reunion economy », this work traces strategic lines organized into sectoral sheets. These highlight the economic opportunities of each sector, as well as their concrete impacts..

Celebrate how far we’ve come, decipher current mutations, take a step back together and chart the path for Reunion trade towards 2030 : this is the common thread of this exceptional anniversary edition due to the quality of its speakers. In five years, the Reunion economy has gone through inflation and logistical tensions, changes in consumer behavior, digital acceleration and AI, pression...

The family group established overseas and internationally announced on September 21 the acquisition of the “wellness” division of the ICM Group., major fitness player in France with nearly 300 clubs under the Keepcool and Neoness brands. This operation marks a further step in its diversification at the same time as its arrival in sport and....

Frais Import has represented Bonduelle Food Service for over 20 years, the French specialist in frozen vegetables, with CHR professionals. Last month, at the Christian Antou hotel school, an audience of chefs attended, to a culinary demonstration focused on vegetables using the brand's products. A revelation for many. In the kitchen, Frédéric Jaunault,...

By officially inaugurating the Bérive agricultural distillery on September 17 on the historic family estate, the Isautier house has unveiled its first production of rum from proprietary canes. Agricultural white rum of exceptional quality, Bérive takes rank, straight away, among the best rums in the world. Nestled at an altitude of 600 meters in a lush environment, at a place called Bérive, the...

From resilience to robustness : the Reunion specialist in compact cardboard packaging has been able to transform its past challenges into strengths to gain agility and performance. Its economic model is now structured around complementary activities – packaging, labels, POS, textile marking and signage —, while the complete renewal of its machine fleet opens it up....

The graphic universe of the Dodo label has not evolved since 2015. It is modernized and embellished in order to revive the historical link uniting Reunion beer and its consumers.. Something was brewing : we felt it recently during the Brasseries de Bourbon campaign which revisited in particular the famous slogan of the brand (“Adopted....

A study carried out in Reunion highlights a less visible problem than notoriety : the gap between the desired reality and the reality perceived by customers. A brand can be known, ancient, rentable, and firmly established in its market. At the same time it can begin to lose something more difficult to measure : its capacity....

ENTRE L’HÉRITAGE ET L’AUDACE Aussi paradoxal que cela paraisse, celebrate 60 years of Café le Lion, it’s celebrating the rediscovered youth of an SME, Sicre, and an iconic Reunion brand ! And if this anniversary has symbolic value, it’s that it lights up all of Reunion Island with a happy day : Who, on the island, has never held a cup of coffee in his hands..

Jean-Paul Mochet, president and CEO of Prosol, parent company of Grand frais ; Thierry Cotillard, president of the Mousquetaires Group ; Stephen Robert, influencer pharmacist : for his fifth birthday, the StratCo Run business strategy conference receives, October 8, three remarkable guests. With a dozen other speakers planned in the program, they will shed light on the themes that structure this exceptional edition..