Expert

The purchasing journey has changed. It starts well before the shopping list, before the store and is played out across several points of contact. Il est inspiré d'une vidéo vue sur TikTok, of a trend on social networks… This acceleration reinvents the role of the point of sale : the store becomes a validation space, resonance. The customer....

An OpinionWay survey for Orisha deciphers the new purchasing paths of Gen Z in France and Spain. They are marked, among others, by the rise of AI. Among French 15-25 year olds, commerce no longer starts on a search engine. No more in a store or on a brand site : it starts in the streams,...

While some establishments choose “no kids”, others, on the contrary, rely on experiences adapted to our offspring to attract and retain family customers. Today, “kids friendly” stands out as a real tool of attractiveness, selon Welcome Family, French leader in games solutions and equipment dedicated to children for....

Rectangles : on average, the French have five to six without taking full advantage of them due to lack of visibility on the advantages, understanding of the mechanisms and good timing. Nothing insurmountable though ! Eagle Eye, global specialist in loyalty solutions, identifies five simple actions to transform these programs into leverage. 7% of French people own....

In April, the company specializing in cloud and cybersecurity created an event with the first offer including secure AI hosting in overseas territories in Reunion : ExoSMART*. It is as a partner of the Omega 1 data center – and not a “shareholder”, as we mistakenly mentioned in our previous edition – that Exodata is capable...

We often talk about regulations on artificial intelligence. Sometimes confusingly, sometimes excessive, but rarely from a concrete angle for societies. Result : Many of them hear about it without understanding what AI really changes for them. This is precisely the problem : the AI ​​Act, European regulation on artificial intelligence, is already there, its application schedule...

The opening in early March of the first multisensory leisure center on the island marks an evolution in the Reunion entertainment landscape. Located rue Jean-Chatel in Saint-Denis, this unique place also stands out for its inclusive character : it offers an experience accessible to all, combining technological innovation and shared emotions. This is something to delight fans of public video games..

Well known in Reunion, the sporting goods brand will capitalize on this anniversary throughout the year to accelerate its image repositioning. In particular, it launches the Fair Play Prize concept, a promise of fair prices on iconic products from major brands. It was founded in 1966 by footballers Just Fontaine, Jean Djorkaeff and Pierre Batteux...

To celebrate audacity, the commercial strategies congress in Reunion, which will celebrate its 5th anniversary this year, could not welcome a better guest than Thierry Cotillard. Major player in the current reorganization of French mass distribution, building on the enormous success of Intermarché’s 2025 Christmas advertising film, the president of the Groupement Mousquetaires has become one of the company directors..

The historic store in the heart of Saint-Denis is beginning a major metamorphosis. First step : a completely redesigned basement, where a modernized DIY universe now rubs shoulders with an offer of indoor and outdoor furniture. It was seven decades ago. Issop Ravate founded the hardware store which would become the number one non-food distribution group in Reunion. Here is the DIY section...