Three years after his birth in Reunion, the natural photoprotection brand founded by Sarra Vencatachellum participated in The New Well festival, event exploring new trends in well-being and beauty, which was held at the beginning of September at the Carreau du Temple in Paris.
The New Well, of which it was the fourth edition, makes Paris the capital of cosmetics innovation. An unmissable event for The Island Cosmetics, and this participation marked the official presentation of the Reunion brand in mainland France. The opportunity for the brand to continue its revolutionary vision of photoprotection thought of as a beauty ritual by unveiling a moringa cleansing oil. Designed to effectively remove mineral filters, makeup and impurities while preserving the comfort of the skin, this oil is based on moringa, plant known for its soothing properties, antioxidant and restructuring. Made from 100% ingredients of natural origin, made in France, suitable for all skin types, including sensitive skin, moringa cleansing oil is available in 100 ml format. This new addition completes the Sunkissed Screen ™SPF 50 range, the brand's photoprotective makeup.
Unique expertise on the market
This launch was accompanied by an evolution of the visual identity of The Island Cosmetics. The brand entrusted the redesign of all of its packaging to L’Appartement parisien, design agency specializing in beauty brands and products. The bias ? Evoking Reunion Island without falling into the codes of tropical folklore. The island is told soberly by a clear blue evocative of the sky and the lagoon. Above all, the design of this eco-designed packaging makes the triple sun protection expertise immediately visible., skincare and makeup from The Island Cosmetics, an unparalleled positioning on the beauty products market.
