Retail

The purchasing journey has changed. It starts well before the shopping list, before the store and is played out across several points of contact. Il est inspiré d'une vidéo vue sur TikTok, of a trend on social networks… This acceleration reinvents the role of the point of sale : the store becomes a validation space, resonance. The customer....

An OpinionWay survey for Orisha deciphers the new purchasing paths of Gen Z in France and Spain. They are marked, among others, by the rise of AI. Among French 15-25 year olds, commerce no longer starts on a search engine. No more in a store or on a brand site : it starts in the streams,...