This year, the famous wine brand celebrates a major milestone : 40 years of presence in the heart of the Bordeaux department. Four decades during which it has established itself as an essential benchmark for consumers by combining accessibility, constancy and pleasure signs two new recipes cooked with legumes.
For this strategic anniversary, Baron de Lestac deploys an ambitious 360-degree activation plan designed to generate traffic, energize the radius and maximize rotation : to emerge linearly, Dedicated POS and anniversary theatricalization ; to strengthen awareness and support sales, communication campaigns ; to create engagement, consumer games with attractive prizes ; to increase visibility and reach new targets, digital device ; and to multiply the points of contact, activations in-store et out-of-store. Highlight of this year : a limited edition “Chauffe Forte”, designed to make an impression and create a real attraction effect on the shelves. A complete system serving store performance, with a clear objective : generate traffic, recruit and retain while boosting volumes.
