An unprecedented survey by the Sagis group measures the state of brand awareness among a representative sample of 500 people aged 18 and over. Predominance of large retail brands, unalterable sportswear brands, relative weakness of local brands. Philippe Fabing, president and director of studies of the Sagis group, comment on the results.
Why did you carry out this investigation? ?
For two reasons. The...
Tagliatelle, spaghetti, twists, shells, butterflies… Whatever their shape or color, we all have a little story with pasta, yes but especially with Panzani, the most famous pasta brand in France.
The beginnings of the big names in French food are often surprising and leave one admiring. This is the case with Panzani. Giovanni Ubaldo est...
