Etude

Les Échos Études publishes a survey devoted to organic food products. Work analyzes market recovery, the recompositions at work in distribution, and the challenges to be met to return to solid growth. After several years of turbulence, organic is starting a recovery. While it was weakened between 2021 and 2023 by inflation, budgetary arbitrations of....

L'étude révèle qu’ils incarnent une évolution profonde. Contrary to popular belief, pleasure remains the primary driving force behind food but it is accompanied by other criteria. Pleasure above all. Pleasure remains at the heart of seniors’ eating behaviors. So, 81% of 65-74 year olds consider their food above all a source of pleasure. 69% place taste as....

InterApi (the Interprofessional Association for Bee Products) welcomes the entry into force of European regulations, from the European directive called “breakfast”. Since June 14, it extends the obligation of precise labeling of the origin of honey to all products sold in France and more widely in Europe. It has been several years since the French beekeeping industry....

The evolution of the lingerie market reflects a growing demand for quality, creativity and product sustainability, reflet d'un mode de vie qui valorise le bien-être et l'équilibre personnel. With 2,01 billion euros in turnover in 2025, the lingerie market is reorganizing and reinventing itself. Faced with more reasoned consumption (-2,6 %), the sector....

While brands are massively investing in screens, social platforms and digital devices, the obvious is forcefully evident : There is no substitute for actually experiencing the product – seeing it, touch, test it, take it away. Putting the product in the hand of the consumer is not a trivial gesture, it is a strategic act. A strategy starting with a question...

In the first quarter of 2025, 74% of French people have bought honey, with sales growth in mass distribution of 8,1 %. After several difficult years, the year 2025 announces the resumption of honey consumption in France. Over the first three months of the year, sales of honey jars jumped by 8,1% in....

A study on the perception of promotions by the French was carried out by the Consulting and Technological Services Cabinet Converteo, specializing in business transformation by data and AI, and by pricinghub, SaaS Price optimization solution. It shows that 77 % of them believe that promotions allow them to make good..

The "French consumption of imported agricultural products : What impacts, What solutions ? », Made by Basic (Societal analysis office of collective interest) and commanded by Greenpeace France, Max Havelaar France and the Veblen Institute, shows for these "urgency of a change of model and the need for regulation". The purpose of this study was to reveal the impact on human rights and the environment..

Max Havelaar France unveils 2024 figures increasing and announces several initiatives for French sectors, Including an observatory of fair agricultural remuneration. Egalim law 4 postponed, Forgotten floors, very hard commercial negotiations ... "The French agricultural sector is not progressing towards more equity", underlines Max Havelaar France. Internationally, Customs chaos caused by the United States, the...

The study "The Kitchens of the World" recently published by Les Échos Études offers a complete decryption of this market and growth strategies of its actors (manufacturers, Importers-distributors, signs) and provides the results of an exclusive survey to understand the springs of consumption and purchases of French. COVVI-19 was an accelerator for ...