The French food industry is going through a silent but deep crisis. Between little valued image, sometimes difficult working conditions and increased competition from other industries, agrifood companies are struggling to find the skills they need. Claire Baruffi, founder of Megabar, Agency specializing in the attractiveness of companies and the employer brand, offers several avenues for reflection and action.
With 61 % of ...
The French are 71 % to consider that the origin of the products plays a decisive role in their purchasing decisions. Mais la génération Z est la tranche d’âge la moins concernée par l’origine des produits. D’où la montée en puissance des plateformes de l’e-commerce chinois, qui représentent 10 % des ventes en France. Packlink, plateforme de réservation d’expédition de colis...
The "BVP Industrial : mutations et perspectives », Recently published by Les Échos Études, Decrypts the recomposition of the sector, Transformations in terms of distribution and growth strategies of industrialists.
After a complicated period linked to the COVID, BVP manufacturers have returned to solid growth. So, On a sample of 26 key industrial players..
The evolution of purchase habits in terms of cosmetics influences the advertising strategies of brands. Mobsuccess, Advertising technology that unifies media, Data and IA, relied on the figures for a study by the Yougov Institute on consumer behavior and motivations in order to draw what the future of digital advertising will be in the beauty sector.
For ...
The European Financial Service Provider Mollie made public in mid-November its latest report on e-commerce in Europe. A study carried out with 10,000 consumers, including 2,000 in France. Key figures : If 93 % of those questioned continue to go to the store, Almost half prefer to make their online purchases rather than in store, and nine ...
On average 80 million tonnes of fish are reported caught at sea each year. À ce nombre pourraient s’ajouter jusqu'à 26 millions de tonnes de poissons pêchées de façon illégale, according to an investigation report from the Fondation de la Mer, association founded by experts from the maritime world, which makes 89 concrete recommendations to fight against this scourge.
The...
With 2,5 pairs of shoes purchased on average each year, the French make their shoe purchases a thoughtful act, primarily driven by price. The economic context and changes in consumption obviously play an important role in the purchasing processes and ultimately in the choice of places where they are carried out.. Physical commerce remains....
The Premium Craft Spirits spirits label, founded by Grandes Distilleries Peureux, has just made public the results of a study carried out in September 2024 on consumption trends in this sector. It confirms the success of rum.
To situate the challenges of this market and related consumer behaviors, this new study* first recalls three....
« NoLo Drinks : a growing market » : Les Echos Études (June 2024) analyze the market for non-alcoholic or low-alcohol drinks (no-low), ses perspectives, its challenges and the growth strategies of its players.
For several years, non-alcoholic or low-alcohol drinks are on the rise across the world. In France,...
In their publication “Food algae : a promising market », published in March 2024, Échos Études analysts provide a complete overview of the sector, decipher the growth opportunities for the agri-food industry and the challenges to be met to develop this market in Europe.
Faced with numerous demographic and environmental challenges, algae appears as a food of the....
