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Blédina launches a new campaign to draw parents’ attention to the diet of “big babies”. One of the reasons explaining the popularity of Blédina and Blédilait products in Réunion is undoubtedly the excellent communication campaigns, designed in Reunion for the Reunion public, by Blédina Indian Ocean. Three years ago, the “Grow up....

B Corp certification is defined as an international movement of companies acting in the general public interest beyond economic performance. B Corp stands for “Benefit Corporation”. Also known as B Corporation or B Lab label, this certification is aimed at commercial companies meeting societal and environmental requirements, as well as governance and transparency..

Specialized nutrition implies responsibility vis-à-vis the consumer even greater than other food markets. The explanations of Pauline Thiers, Manager Marketing et Catégorie Le marché de la nutrition infantile évolue-t-il uniquement en fonction de la natalité ? The infant nutrition market brings together infant food and infant milks. The Danone group is committed to the WHO..

The company Nutricia Nutrition Clinique takes over the distribution of the Blédina and Laboratoire Gallia ranges in Réunion, previously entrusted to Mondelez. Through this operational reorganization, Danone invests more locally, and this is the entire philosophy of a pioneering group in health food, social progress and environmental preservation, which appears. Distributed mainly in supermarkets, Blédina, Blédilait...

Twenty-five years of observation, collection, processing and analysis of data and responses from respondents in hundreds of surveys, on the products, the markets, purchasing and consumption behavior... If someone is well placed to take an objective look at economic and commercial developments in Reunion, on that of mass distribution in particular, It is...

The franchise has put Reunion Island commerce in tune with France, especially in city centers. The franchise model of standardized offers and stores has not only modernized retail by opening it to contemporary lifestyles, but it has influenced other network commerce models. “Commerce is going through profound changes (e-commerce, multichannel, fashion....

All franchisors (99 %) took advantage of the health crisis to strengthen digital within their organization. • 96% have strengthened their external digital communication. • 93% have strengthened digital tools in internal processes. • 2 out of 3 franchisors have implemented new sales channels (78% of franchisors with....

Constantly evolving, the franchise model is a factor of reassurance in times of crisis. 70% of franchisees believe they are better able to withstand the crisis than an isolated retailer : •8 out of 10 franchisees are confident about the future of their business and want to stay in their network. •In a growth dynamic, 30% of them want to open a new point..

Focus on two brands carried by young people : the fast-good Pizza Cozy pizzerias and the La Cabane d’Achille micro-crèches & Camille. It was in 2010 that Pizza Cozy was created under the aegis of Florent and David, two friends motivated by the desire to create a business together. At twenty, the two young people decide to collect all their savings..

For several years, a wind of freshness and renewal manifests itself on the franchise, which sees the birth of innovative concepts instigated by young inspiring entrepreneurs, eager to write their own success stories, like start-uppers. In 2020, 41% of individual business creators were under 30 years old compared to 38% a year earlier. A rejuvenation that....