CATEGORIE LEADER REUNION

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“We kept our commitments”

Director Large Distribution Indian Ocean GBH, Amaury de Lavigne takes stock of the renovation of Carrefour and Carrefour Market points of sale in Reunion. Supporting figures, it exposes the current place of the brand in the Reunion commercial landscape.   Meeting Leader : Consumers have been able to see the transformation of Carrefour stores since the takeover of Vindémia, il...

Job, RSE, sustainable development : GBH reveals its territorial impact

This is an aspect of the Bernard Hayot Group (GBH) hitherto little perceived in its full extent that Michel Lapeyre, its general director Africa–Middle East–Maghreb–Indian Ocean, highlights in the interview he gave us. All companies today are, somehow, “put on notice” to explain what they accomplish in terms of employment, societal progress, preservation of the environment, local development,...

A responsible brewery

If Brasseries de Bourbon is famous for reusing beer bottles, we know less about its efforts to reduce its environmental impact. Among the objectives that the Reunion brewery has set for the future is increasing the rate of recovery and reuse of its consumed glass bottles.. This rate has been at 70% for years.. A rate already....

Tezi Tea, the second exclusive brand of Brasseries de Bourbon

Launched in 2018, the Tezi Tea range of iced teas was first produced in the Netherlands before fully becoming Nou la fé in 2021. The growing market for iced teas, the search for a third growth lever after beer and sodas, skills available internally and enthusiasm to spare : the Tezi range of iced teas...

BRASSERIES DE BOURBON prepares for the next sixty years

“If I understand correctly, Brasseries de Bourbon is preparing for the next sixty years…” : Ericka Bareigts, mayor of Saint-Denis, summarized, by this remark, the interventions of Edwin Botterman, general manager of Brasseries de Bourbon, and Pascal Sabrié, Africa-Indian Ocean Director of the Heineken group, on the occasion of the 60th anniversary of the company, last month. Back at the head of Brasseries de Bourbon since....

The Mauritian group IBL is preparing the takeover of Run Market

The Run Market brand is about to fall into the hands of the Mauritian group IBL. A rescue welcomed with relief by employees, but the arrival of a foreign actor in large-scale distribution in Reunion raises concerns. A persistent rumor was confirmed in mid-October : the Mauritian conglomerate IBL has entered into exclusive negotiations with the shareholders of Make Distribution with a view to....

Packaging is reinventing itself

One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. This take....

Beauty hygiene goes solid

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, but higher than 14...

DURABLE, LOCALE, FAIR : BIO LEADS THE WAY

Ecological transition, environmental issues, eco-responsibility, local production and consumption, transparency, food autonomy, purchasing power... Established today in a lasting manner in consumption habits, organic continues to evolve, striving to integrate all the aspirations of the moment, and no longer just those of health and naturalness. Because all these values, precisely, have been his since the beginning. In...

NICOLAS celebrates his 200th birthday

The founder of the Nicolas cellars is nothing less than the inventor, in the 19th century, the sale of bottled wine in specialized stores ! Xavier Segall, development director of Nicolas at Covino, demonstrates how the spirit of innovation from the beginning has continued to this day. Meeting Leader : Nicolas celebrates his bicentenary in 2022. How does this seniority matter?.
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