CATEGORIE LEADER REUNION

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When Franchising rhymes with success

Focus on two brands carried by young people : the fast-good Pizza Cozy pizzerias and the La Cabane d’Achille micro-crèches & Camille. It was in 2010 that Pizza Cozy was created under the aegis of Florent and David, two friends motivated by the desire to create a business together. At twenty, the two young people decide to collect all their savings..

These young people who choose franchising to develop their concept

For several years, a wind of freshness and renewal manifests itself on the franchise, which sees the birth of innovative concepts instigated by young inspiring entrepreneurs, eager to write their own success stories, like start-uppers. In 2020, 41% of individual business creators were under 30 years old compared to 38% a year earlier. A rejuvenation that....

Pokawa, Reveal of the 2022 Franchise

The poke bowl brand is the winner of the Les Révélations de la Franchise competition organized each year by the French Franchise Federation. Pokawa is a fast food brand created in 2017, which is part of the dynamic of fast casual and healthy food. The founders, Maxime Buhler and Samuel Carré, inveterate travelers, created Pokawa in....

Undertake : a desire for an employee

According to the 2022 annual franchise survey, a large majority of franchisees were employees before launching and a majority of franchisors favor recruitment among their employees. Franchisees are 36 years old on average when they open their first point of sale. At the time of their installation, a quarter of franchisees decide to change....

Franchise driven by the desire to undertake

A total of 1,965 networks divided between 90 activity sectors, 79,134 franchised points of sale for a total turnover of 68,8 billion euros : the 2021 figures for France confirm that franchising is more than ever a solution, as a growth accelerator for brands and brands in many service sectors..

Chatel well in its island

If export interests the Chatel distillery, the pioneer of Reunion punches first cultivates its local roots by adapting it to the expectations of new generations. The company is committed to the premiumization of all its ranges. “The offers of arranged rums have an air of resemblance, but in fact each one is different and has its own clientele. In my opinion, my competitors are ahead....

A new engine for Charrette

The number one rum brand in Reunion is also one of the best -selling in mainland France. In the arranges, Cart finds an additional growth engine which allows it to diversify its offer next to the white rum which makes its reputation. If a brand seems legitimate to produce arranged rums, it's a cart, rum whose main use....

Mât River : Rejuvenated Excellence

Renowned among connoisseurs of old rums, the ancestral house Rivière du Mât draws new energy from the performance of its Arrangés which open the doors to a large audience in mainland France. “Arrangés are an exciting market to express yourself ! » At Rivière du Mât, we are well aware that the distillery is evolving its “...

Reunion in a bottle

Need benchmarks, to put events back into perspective : on the accelerated growing market and increasingly congested with arranged rums, Isautier house rehearsing its place, His role and ambition. Cyril Isautier's explanations, Director of the ISAUTIER GROUP GROUP. Can we say that with the arranges, Isautier has not only reinvented a product, more...

Arranged :the new golden age of Reunion rum

With a new leap of some 40 % growth in 2021, the Arranged segment continues its meteoric rise in mainland France, while doing extremely well in Reunion. Something to rejoice the three main actors and beneficiaries of this craze, all Reunion Islanders : the Isautier House, at the origin of the phenomenon, Rivière du Mât and Charrette, respectively...
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