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As part of your professional or associative activity, we often use nouns, emails or phone numbers that identify our customers, our prospects or our citizens ? Which means we handle personal data, maybe even without knowing it. If this is the case, this book is timely. In...

The world of marketing has changed a lot. In the digital age, can we still focus on what customers say they want?, or spend your budget on advertising with all your might ? PsychoMarketing is based on what science teaches us about brain mechanisms : how does humankind notice, perceives, memorize, decides and acts. Connaître ces...

Knowing how to speak in public is an essential skill for everyone, at one time or another in his life. Children and adolescents learn very early to give presentations in front of the whole class, while adults are sometimes obliged to make professional presentations in front of a very serious audience. Timidity, uncooperative public, manque...

Our preconceived ideas about management could lead us to think that managers are necessarily men or women who have confidence in themselves to meet the challenges of their daily lives.. However, many managers become one without ever having taken training, and their self-confidence is constantly tested. This book, enrichi de...

Frantic pace, weight of responsibilities and fear of transmitting erroneous educational patterns... Being a parent can sometimes be stressful. And today's children live realities that we often have difficulty understanding. We are all parents who want to do well ; but do we have the right keys ? Et si nous commencions par l’éducation...

Virtual reality is under the spotlight. Booming in the video game industry, it is also starting to emerge in a number of companies and training organizations. Indeed, it is a real educational solution for delicate and complex situations. Elle met l’accent sur des scénarios très visuels ou...

Trade facilitator and business accelerator, the first edition of this 100% digital show aroused real enthusiasm last March. It returns in 2022 with more than 150 exhibitors, around fifteen conferences and a powerful match-making tool. With this second edition, these are now three days which will be entirely dedicated to the franchise and....

Le salon Innovative Natural Ingredients Madagascar (Human) will be held from March 16 to 17, 2022 in Antananarivo. More than a commercial event, this meeting of international SMEs and SMIs in the health sectors, cosmetic, food ingredients as well as bioconstruction, becomes an event to support the economic development of agriculture in Madagascar. The event will take place at the Radisson Blu Hotel in Antananarivo, close...

Sale is a demanding job. Every year, only 24 % of sellers exceed their objectives, which often leads to a high level of stress and frustration for those who fail to reach them. However, If each product or service has its typology of buyers and its own sales process, les règles fondamentales restent les mêmes...

International mobility practices in companies are multiple and constantly evolving. Today, HR departments must build packages that comply with both the increasingly demanding policies and legislation of host countries. The challenge ? Secure the employee's mission, afin que sa période de travail à l’étranger se déroule dans les meilleures conditions....