In a market under pressure, Yooji confirms its strong growth and status as the most dynamic babyfood brand in 2025, driven by innovation and an effective omnichannel strategy.
The infant food market is today facing a double structural challenge : a continued decline in the birth rate, with 645,000 births in 2025, i.e. -2,1 % par...
Maggi is reinvesting in the liquid sauces segment by developing its Sauces to coat range, including its Pepper recipe : intense and with a good creamy taste.
A kitchen basic for coating meats. Fin 2025, the Maggi Sauces range has been renewed with a new design while retaining its historical recipes : Béchamel, la recette...
Lion develops its Lion Protein protein cereals based on proteins naturally derived from wheat (+86% protein compared to the classic Lion bar).
Present in all segments, protein is THE food trend of recent years (Turnover increased by 31,7% between 2023 and 2024 !). In 2024, une famille sur deux prenait des petits...
Maggi expands its offering by developing an Air Fryer range made up of five new recipes, three of which are launched in March in Reunion : Chicken, Frites (Crispy range), not Mexican Fajita (World Recipes range).
Category engine, Maggi is the first brand to offer a range specialized in Air Fryer. In the assembly kitchen, la robotique est...
Starbucks continues its innovation and enriches its range of pods with two new gourmet references : Noisette Macchiato, by Nescafé Dolce Gusto ; and Hazelnut Chocolate, by Nespresso.
In the meeting, the pod market represents the leading coffee segment*, confirming the dynamism of the category. Les systèmes fermés Dolce Gusto et Nespresso figurent parmi les principaux segments du marché...
After the Nesquik Strawberry reference in 2025, Nesquik develops its pleasure range with a new fragrance in 2026 : Nesquik Vanille. You will discover a vanilla flavor powder that transforms cold milk into delicious milkshake, a smoothie.
A future bestseller ? Number one in terms of PDM (50% in value*), Nesquik is also the most famous brand (99...
After Christmas, Easter is one of the highlights of chocolate consumption in mass distribution. In the meeting, the traditional egg hunt remains an essential family moment, generator of traffic and turnover for brands.
Each year confirms : Easter is much more than just a promotional sequence. Pour 2026, Nestlé Réunion entend capitaliser sur ce...
Mondelēz International approaches Easter with a clear strategy : capitalize on its flagship brands while refining its targeting. All three come together to cover all targets – children, adolescents, young adults, et seniors – tout en plaçant le partage intergénérationnel au cœur du dispositif
Un portefeuille structuré, targeted innovations and strong point-of-sale activation :...
Ce vin blanc a été créé spécialement pour La Réunion par l'un des vignerons partenaires de longue date des caves 20/Vin. By exclusively offering this drink with a sweet taste, the brand pays homage to Reunionese gastronomy.
In the meeting, semi-dry or sweet whites are classic family meals. Ces vins sont appréciés parce qu’ils se...
Malakass is a brand new brand of cassava flour made from fresh cassava grown in southwest Madagascar. The leader of this project, Houssen Mebobaly, was in Reunion on February 12 for its launch on the island.
Once again, les magasins Leclerc de La Réunion font preuve d’initiative en distribuant cette nouveauté sans équivalent...
