Faced with the proliferation of low-cost imports, the company affirms the premium positioning of its JR brand with a new visual identity.
Born in 1980, Sofrabrick is a historic player in brick sheet in France, and the first company to have industrialized its production for mass distribution. Taken over in 1984 by the Castro family, she is recording today...
This year, the famous wine brand celebrates a major milestone : 40 years of presence in the heart of the Bordeaux department. Four decades during which it has established itself as an essential benchmark for consumers by combining accessibility, constancy and pleasure signs two new recipes cooked with legumes.
For this strategic anniversary, Baron de Lestac deploys a 360 activation plan...
With his recent discoveries – Raspberry & Rosemary, Apple & Peppermint –, the brand's canned sparkling waters are now available in five flavors.
Joséphine is a sparkling water with botanical extracts, 100% natural and sugar-free (zero calories). There are five versions, always combining sparkling water from the Alps and extracts of...
With its “Spicy” recipe with a spicy taste, the milk processing company responds to the most recent consumer trends and adapts to recipes that appeal to young people.
Entremont extends its range of hot-dipping cheeses. It will be accessible to everyone with recipes ready in just 1 min 30 s, without preservatives or “cheesy”. HAS...
Alternative to traditional “chewing dough”, the brand is enjoying real international success. It raised $3 million to strengthen its position on the markets.
Concerning the major brands of chewing gum, about 60% of the ingredients are made from synthetic polymers derived from petroleum... the same materials used in....
The producer innovates on the arranged rum market with its brand new format. A first in this segment in Reunion. Designed to respond to moments of sharing, for large tables and the needs of regular consumers, this packaging combines practicality, longevity and economic benefit.
The range is based around three flagship signature recipes, developed to reflect wealth..
Thanks to three emblematic creations, the Grandes Distilleries Peureux Massenez celebrate the art of tasting .
Djebenah This :une liqueur de café d’exception
Issue de grains de café d’Éthiopie torréfiés par Vincent Ballot, “Best roaster worker in France 2018”, this 100% natural liqueur is a tribute to the traditional Ethiopian coffee ceremony. Its aromatic profile combines the power of coffee,...
In 2026, Elle & Vire celebrates 80 years of know-how rooted in Normandy. Since its creation, the brand combines tradition and innovation to support changes in food usage, from the daily lives of families to tables around the world. The adventure begins in 1945, when the farmer Auguste Grandin founded, with 17 producers, a cooperative around a common ambition : enhance the....
With this experimental approach, the distillery signs the 4th edition of its collection combining contemporary art and rum creation. This collaboration with the artist Xandro (Alexandre Lafaurie) extends the ambition of the house, who wants to push the boundaries of rum.
The principle of Art of Rum ? Bringing an artist and a master blender into dialogue. For this edition, Xandro, Basque artist influenced by...
It is now on the high-performance site of Noyelles-lès-Seclin that the French group Altaïr concentrates the production of its two gems, the Starwax and Briochin brands. This manufacturing site, so far dedicated to Starwax products, has been the subject of more than 35 million euros of investments since 2014, including 3 million euros in 2025.
It's always interesting to know where....
