In 2026, more than 50% of French people say that “ease of preparation” has become essential in their choices. To meet this consumer expectation, the leader in plant-based catering in France is accelerating on the department’s priority growth lever : the practicality. It launches six references designed for quick consumption.
The first vegetable sliced roast
The sliced roast ? A pillar of meat charcuterie !
By transposing this code to plants, HappyVore opens a market segment with high potential. Easy to use on a daily basis and with great potential (86% purchase intention when testing the Toluna application, October 2025). Format 100 g (4 tranches).
The highest protein vegetable smoked ham on the market
After the success of its plant-based ham, HappyVore offers its recipe in a smoked version, whose meat equivalent represents 30% of sales of traditional ham. The innovation has significant potential for adoption in the plant market. Soy, without allergens, this recipe is the most protein on the market (20 g South 100 g). Format 120 g (4 tranches).
The first Nutri-Score A plant tenders
After the success of its plant-based nuggets, HappyVore launched the 100% plant-based Nutri-Score tenders at the beginning of March. The first reactions on social networks suggest a big success. The brand is also planning this product in its top 5 in the coming months. A fresh and frozen launch. A 180 g format (x 6).
Knax for families
HappyVore joins children's favorite menu (and adults in a hurry).
Ready in just a minute in the microwave, this new product will help many parents with evening meals ! Format 200 g (6 sausages).
A NEW FORMAT IN THE FROZEN SECTION
HappyVore offers one of its flagship products as well as a new product in small formats at low prices, breaking the barrier of entry to the frozen food section for households of one to two people : 100% plant-based tenders and Vegetable Aiguillettes, one of the first products imagined by the brand 6 years ago. With this establishment in the frozen food section, the fresh market leader is pushing the focus on practicality with now two distinct formats to meet the needs of all households. Next to small formats, HappyVore still offers its “classic” formats in 400 g packs.
