The leading French brand of organic juices launches Mes Petites Recettes.
A range that offers two flavors to expand consumption occasions beyond breakfast.
Part of the Carlsberg group, Teisseire is number 5 in France in the non-alcoholic drinks market with a 2025 turnover of 161 million euros and several reference brands including Pressade, number one in organic fruit juices. With “My Little Recipes”, Pressade innovates on the organic market by combining consensus flavors with original floral or spicy touches. Pear-apricot and vanilla : a sweet and fruity combination, enhanced by a touch of vanilla. Peach and hibiscus : a tangy and floral combination, bringing a note of exoticism and freshness.
Beyond habits
Unique to date, this offer is designed to appeal to adults – 36% of whom already drink juice outside of breakfast. Consumers looking for refreshing drinks, gourmet for their aperitifs or breaks. “With “My Little Recipes”, we take the tasting experience further. We are convinced that these gourmet combinations and these floral or spicy touches will delight our buyers by offering them opportunities to savor a moment of authentic pleasure, beyond habits”, explains Nolwenn Villeriot, chief de produit senior Pressed.
Accessibility and accountability
The “Mes Petites Recettes” range is packaged in 100% renewable and 100% recyclable biosourced packaging., in line with the brand's initiatives : paper straws, solidarity cap since 2024. Since April 2026, the new Pressade range is available in large and medium-sized stores in 1L format. An opportunity to boost the organic juice aisle.
