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Expert

Organic at the crossroads

Les Échos Études publishes a survey devoted to organic food products. Work analyzes market recovery, the recompositions at work in distribution, and the challenges to be met to return to solid growth. After several years of turbulence, organic is starting a recovery. While it was weakened between 2021 and 2023 by inflation, budgetary arbitrations of....

Seniors, revealing new dietary expectations

L'étude révèle qu’ils incarnent une évolution profonde. Contrary to popular belief, pleasure remains the primary driving force behind food but it is accompanied by other criteria. Pleasure above all. Pleasure remains at the heart of seniors’ eating behaviors. So, 81% of 65-74 year olds consider their food above all a source of pleasure. 69% place taste as....

A word from the experts

Jean-Paul Mochet, president and CEO of Prosol, parent company of Grand frais ; Thierry Cotillard, president of the Mousquetaires Group ; Stephen Robert, influencer pharmacist : for his fifth birthday, the StratCo Run business strategy conference receives, October 8, three remarkable guests. With a dozen other speakers planned in the program, they will shed light on the themes that structure this exceptional edition..

Origins of honey : more transparent labeling

InterApi (the Interprofessional Association for Bee Products) welcomes the entry into force of European regulations, from the European directive called “breakfast”. Since June 14, it extends the obligation of precise labeling of the origin of honey to all products sold in France and more widely in Europe. It has been several years since the French beekeeping industry....

Du TikTok au rayon : the new purchasing journey leaves no more second chances

The purchasing journey has changed. It starts well before the shopping list, before the store and is played out across several points of contact. Il est inspiré d'une vidéo vue sur TikTok, of a trend on social networks… This acceleration reinvents the role of the point of sale : the store becomes a validation space, resonance. The customer....

One in 3 young French people trust the products recommended by ChatGPT

An OpinionWay survey for Orisha deciphers the new purchasing paths of Gen Z in France and Spain. They are marked, among others, by the rise of AI. Among French 15-25 year olds, commerce no longer starts on a search engine. No more in a store or on a brand site : it starts in the streams,...

Welcoming children : a strategic lever for tourism professionals

While some establishments choose “no kids”, others, on the contrary, rely on experiences adapted to our offspring to attract and retain family customers. Today, “kids friendly” stands out as a real tool of attractiveness, selon Welcome Family, French leader in games solutions and equipment dedicated to children for....

Loyalty card : five reflexes to stimulate purchasing power

Rectangles : on average, the French have five to six without taking full advantage of them due to lack of visibility on the advantages, understanding of the mechanisms and good timing. Nothing insurmountable though ! Eagle Eye, global specialist in loyalty solutions, identifies five simple actions to transform these programs into leverage. 7% of French people own....

AI Hosting : Exodata’s strategy reinforced

In April, the company specializing in cloud and cybersecurity created an event with the first offer including secure AI hosting in overseas territories in Reunion : ExoSMART*. It is as a partner of the Omega 1 data center – and not a “shareholder”, as we mistakenly mentioned in our previous edition – that Exodata is capable...

You have a document : 7 preconceived ideas that businesses must abandon

We often talk about regulations on artificial intelligence. Sometimes confusingly, sometimes excessive, but rarely from a concrete angle for societies. Result : Many of them hear about it without understanding what AI really changes for them. This is precisely the problem : the AI ​​Act, European regulation on artificial intelligence, is already there, its application schedule...
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