While some establishments choose “no kids”, others, on the contrary, rely on experiences adapted to our offspring to attract and retain family customers. Today, “kids friendly” stands out as a real tool of attractiveness, selon Welcome Family, French leader in games solutions and equipment dedicated to children for hospitality specialists.
During its simultaneous participation in the Snack Show and C trade shows ! Brand on April 1 and 2 in Paris, WelcomeFamily highlighted the major trends that are transforming the reception of families and the experience offered to children in the hotel industry, restaurants and leisure venues. In recent years in fact, certain tourist or catering offers claiming “no kids” spaces have sparked numerous debates in the public space. They question the place given to children in everyday places. In parallel, many professionals today make the opposite choice : that of an organized and thoughtful reception of families, perceived not as a constraint but as a strategic opportunity. “Establishments that take the time to think about experiences adapted to families create more lively and more attractive places”, explains Frederic Martz, co-founder of Welcome Family.
Family expectations
Over the years, the desires of families have profoundly evolved. The experience offered to children has become decisive in the choice of a restaurant, a hotel or a place of leisure. Professionals no longer seek only to meet a welcoming obligation but also to create a real experience adapted to the youngest, capable of retaining families and improving the attractiveness of their establishments. In this context, welcoming children becomes a strategic subject for tourism stakeholders, catering and leisure, faced with increased competition and ever-higher customer expectations.
A challenge to differentiate yourself
In a context where customer experience becomes central, places welcoming families seek to stand out thanks to solutions capable of concretely improving the comfort of children and the satisfaction of parents. Beyond traditional equipment, reception of children is now part of a global approach : quality of the products offered, adaptation to real uses, attractive universes, consistency with the identity of the place.
This development reflects a profound change : families are no longer just looking for practical services but for complete experiences, able to transform a stay or a simple meal into a pleasant moment for everyone.
And pets ?
Today, this development even goes beyond just welcoming children : it concerns the entire household. For many families, pets are now an integral part of everyday life and vacations. Welcoming families, it is therefore also thinking about their four-legged companions. This trend is embodied in particular through the development of offers dedicated to animals, like the Beast’izz range developed by Welcome Family, which supports tourism professionals wishing to offer a truly “family friendly” experience.
For a global approach
For tourism and catering stakeholders, childcare is no longer a simple complementary service. It becomes a strategic lever, capable of influencing the overall perception of a place and reinforcing its attractiveness. Drawing on its expertise with thousands of professionals, Welcome Family observes that establishments that invest in family-friendly solutions not only improve the customer experience, but also strengthen their positioning in an increasingly competitive market.
Welcome Family : the great leap
Founded in 2011, the SME today supports nearly 15,000 customers around the world for a 2024 turnover of €14 million – compared to €5 million in 2021. Present in France and internationally, the company is part of the Marketing Creation group, created by the same founders, which brings together several brands dedicated to the world of family including Kids Création, Plush Creation, the Creative Marketing Studio and Beast’izz.
