CATEGORIE LEADER REUNION

Expert

Personal services : O2 sets up in Reunion

French number one in personal services, O2 takes a step forward in its development by opening its first agency in Reunion Island. With this implementation, the brand continues to extend its presence to overseas territories. The O2 La Réunion Ouest agency offers cleaning, ironing and childcare services.. It covers the west of the island, from La Possession to L’Étang-Salé. Ce...

Bakery and pastry shop : a market in reorganization

Food Service Vision, leader in economic intelligence in the catering industry, has just published a new edition of its “Revue Boulangerie-Pâtisserie”, which offers a deep dive into a particularly active and diverse out-of-home consumption sector, and which remains the leading local business for the French. Previous editions of the Review had highlighted the rates...

A decidedly different communication by La Vache qui Rit®

Known to the general public for its family and intergenerational image, The Laughing Cow® surprises by choosing a decidedly new means of communication. By joining forces with the organization of the EnduroX competition, qui s'est déroulée les 24 et 25 janvier, the cheese brand is making a bold shift, far from the traditional codes of mass consumption. Rather than a classic advertising campaign,...

US dependency : and if the “Off” button was no longer a fiction ?

For over twenty years, France and Europe have methodically deconstructed their digital sovereignty. Today, as global ideological and economic divides deepen, our dependence on American infrastructure is no longer a simple technical subject : this is a strategic vulnerability. Are we ready to react if, tomorrow, access to our daily tools was cut off ? Decryption of Anaïs...

Business takeover in 10 anecdotes

Little stories are better than a long speech. During the Transfair business takeover fair which took place in Paris at the end of November, Pascal Ferron, president of Walter France, specializing in business takeovers for 35 years, and Stéphane Meunier, transmission recovery advice to the CCI Paris Île-de-France, illustrated the entire journey of a business buyer. Taking over a business is not....

IA : from experimentation to orchestration

After the era of generative AI, we are entering that of agentic AI : AI no longer just responds, she anticipates, learns and acts independently. From memory AI to intelligent automation, Genesys experts, AI-powered experience orchestration platform, have identified the trends that will shape 2026. After a year of rapid integration of generative AI,...

The future of brands is played out in the streets

While brands are massively investing in screens, social platforms and digital devices, the obvious is forcefully evident : There is no substitute for actually experiencing the product – seeing it, touch, test it, take it away. Putting the product in the hand of the consumer is not a trivial gesture, it is a strategic act. A strategy starting with a question...

The S trat CO RUN trophies for commercial performance 2025

TROPHEES DES MEILLEURES FORCES DE VENTE SELON LES ENSEIGNES DE LA REUNION TROPHÉE DU MEILLEUR FOURNISSEUR TPE-PME Cédric Daly, director of Tradition 974, Oté Gran Mér ! COUP DE CŒUR D’YVES PUGET Soboriz Opération Odysséa Le Forban TROPHEE FEMME DIRIGEANTE DE L’ANNEE Karine Madou Ledenon Cofondatrice et codirigeante de La Confiserie d’Émilie TROPHEE RSE Leroy Merlin Saint-Louis Opération Vision 2034 COUP DE CŒUR DU JURY E.Leclerc Réunion Opération Talents Péi TROPHEES GROUPE TROPHÉE D’OR La force...

Local production, a pillar of the island

While the Nou Lé Local show had just been held a few days earlier, the StratCo Run congress gave voice to the actors of local production, essential partners of mass distribution. The speakers of this round table recalled the issues in question : 22,000 direct and indirect jobs, the advantage of food sovereignty, but also the obligation...

Managerial benevolence, “a recipe to invent”

If the title of the conference of the former business manager turned psychoanalyst Frédéric Le Boterve (“Managerial benevolence, a utopia ? ») left some doubt about the answer, il n’a pas duré… Au-delà de la formule et des bonnes intentions, Frédéric Le Boterve invites us to think about the reality of management and life at work. Why so much suffering....
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