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The interview that Olivier Mercier gave us, Managing Director of Caillé Grande Distribution, is worth reading for more than one reason. First of all, Olivier Mercier takes stock of development projects, starting with the Leader Price brand. With, among others, several announcements : the creation of Leader Price drives, the extension of the Leader Price Express convenience store to....

Orange is one of the colors that, yellow, symbolizes communication and learning. This is why we can say that on June 15 Orange Réunion Mayotte will be a little more orange. Because the operator is evolving its communication by displaying a whole hitherto unknown aspect of its activity : son implication sociétale à travers de multiples interventions auprès des jeunes...

This is of course the start of the deployment at the Proxi Meeting, the convenience brand of the Carrefour group, which puts small businesses in the spotlight. The Proxi brand is already displayed on the fronts of several neighborhood stores across the island.. The arrival of this brand, qui met le professionnalisme d’un grand distributeur comme Carrefour à l’échelle de la...

In our previous issue, we spoke with Nicolas Lespine (Point CHR Distribution) the renewed interest, with the health crisis, for local businesses with customers who had abandoned them. In this issue, we explore the SEB planet with 31 brands. In the interview he gave us, Safi Bendahman, Export Director DOM-TOM Mauritius Polynesia of Groupe SEB France, underlines...

We suspected, it was announced, but this time a threshold has been crossed with the pandemic and the reflections on ways of living, to produce and consume that it has given rise to and still gives rise to. Social and environmental responsibility was an administrative obligation, an argument of increasing importance certainly, but still complementary, dans la communication des marques et...

We are happy, me and my team, to find yourself again after several months of absence. Your magazine Leader Réunion is resuming its publication after a forced interruption since September.. The cause of this interruption is beyond my control. Elle m’impose d’ajouter pour l’instant l’estampille « L’Original » sur la couverture. J’ai fondé Leader Réunion il y a...