Orange is one of the colors that, yellow, symbolizes communication and learning. This is why we can say that on June 15 Orange Réunion Mayotte will be a little more orange. Because the operator is evolving its communication by displaying a whole hitherto unknown aspect of its activity : its societal involvement through multiple interventions with young and old to fight against the digital divide, to promote social and professional integration, etc.
Leader in all its markets, fixed and mobile telephony and internet, Orange Réunion Mayotte must of course hold its place, but has nothing more to prove in terms of technological performance, quality of products and customer services. A company faces other responsibilities and is judged on other criteria today. This evolution of Orange Réunion Mayotte draws more particularly one of the major lessons from the health crisis : general acceptance of digital. Digital has finally found its human dimension. It emerged with the pandemic. The digital link is now seen first and foremost as a social link. Orange Réunion Mayotte’s approach is therefore also landmark because it goes beyond the company itself. Orange Réunion Mayotte act, In fact, that digital has won all hearts. Something has changed. And it is therefore a complete vision that the company wants to give of itself. A vision that the general director of Orange Réunion Mayotte, Jean-Marc Escalettes, shares with us in this issue 205 of Leader Réunion.
It is on a global scale that digital technology has taken a leap… And to perceive all the implications, I invite you to carefully read the report of the 2021 prospective report of the Echangeur BNP Paribas Personal Finance, center for technological and marketing innovation applied to retail. It takes stock of the ongoing processes that the pandemic has helped to accelerate. The world of tomorrow appears more clearly and a number of new initiatives and activities, including us in Reunion, take on more meaning.
Carole Manote,
publication director and editor-in-chief
