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Launch

The new “Little Recipes” from Pressade

Redaction Leader Meeting -
The leading French brand of organic juices launches Mes Petites Recettes. A range which offers two flavors in order to broaden consumption occasions beyond...
Launch

Nouveau : Baileys Chocolate

Redaction Leader Meeting -
The new liqueur made with real Belgian chocolate. Marketed in more than 160 countries, Baileys Irish Cream is a liqueur renowned for its sweet....
Launch

Nouveau : Double Dutch lance Double Lemon

Redaction Leader Meeting -
With Double Lemon*, Double Dutch enriches its range of premium tonics and mixers. Imagined by twin sisters Raissa and Joyce de Haas, drinks....
Launch

Nouveau : Johnnie Walker unveils Red Soul

Redaction Leader Meeting -
A new, smoother expression of Blended Scotch Whiskey Red Label. Johnnie Walker continues the development of its range with the launch of Johnnie Walker...
Launch

Peach-apricot : the new Fruit Shoot

Redaction Leader Meeting -
With 25% market share by volume, Fruit Shoot continues to innovate to boost the children’s drinks aisle. Fruit Shoot has created...
Launch

Wolfberger, cocktail perfumer

Redaction Leader Meeting -
Each season has its own palette of aromas and flavors. This year, the Alsace wine brand is inspired by citrus fruits through three discoveries :...
Launch

Practicality, new standard from HappyVore

Redaction Leader Meeting -
In 2026, more than 50% of French people say that “ease of preparation” has become essential in their choices. To answer....
Launch

Seafood : Reunimer crowned internationally

Redaction Leader Meeting -
April 21, the Reunion group won the Seafood Excellence Global Awards 2026 for innovation for its marlin gravlax. He was among....
Launch

The “Boeuf Pays Ambassador” label

Redaction Leader Meeting -
Bringing together breeders, Butchers and distributors, the Country Beef – 100% meat breed sector has confirmed its ambition for 2026 by renewing the...
Launch

Isautier unveils four new creations

Redaction Leader Meeting -
After 180 years of history, Maison Isautier continues to explore new aromatic territories with the launch of new references : three exceptional old rums...
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