In vegetable version, the mass distribution offering remains very limited. With his first grated, Les Nouveaux Affineurs offer an alternative without compromising on taste, cast iron or price.
Grated cheese is one of the most widespread products in France : 65% of French people consume it regularly. This category in plants remains marginal in supermarkets. Alternatives are still struggling to meet their expectations on the three taste criteria, melting capacity and gratin. With this reference, The New Affineurs hit the mark with a product designed for daily use. Besides the taste, the recipe based on natural ingredients (eau, coconut oil, potato starch, lupine flour, ferments) ensures a melting texture, coupled with excellent melting capacity and successful gratin.
It is used like a classic shredded cheese and is suitable for both vegans and people wishing to reduce their consumption of animal products. , for lactose intolerants, or simply to the curious looking for gourmet alternatives.
Innovation in line with market expectations
This launch comes in a context of strong changes in eating habits : 40% of French people say they want to consume more plant-based products, while the plant-based cheese market recorded growth of 52% in volume between 2022 and 2024, according to the GFI Europe institute.
To support this transition, consumers expect simple products adapted to their daily uses. Les Nouveaux Affineurs grated cheese has been distributed in France since June in the Carrefour and Leclerc networks..
