Brasseries de Bourbon enriches its portfolio with two global icons
The distributor of refreshing non-alcoholic drinks offers new tasting pleasures with two iconic brands on the Reunion market : Canada Dry, the benchmark ginger ale since 1904 ; a Dr Pepper, the drink with 23 flavors that has been a hit for 140 years in the United States. This double launch is a natural part of the partnership which, for over 14 years, unites Brasseries de Bourbon and Suntory Beverage & Food Europe. A relationship of trust which today allows these two major brands to shine in Reunion. Canada Dry got the ball rolling in May, followed by Dr Pepper in June. They are available simultaneously in supermarkets and in CHRs on the island, in bottles 1,5 l and in 50 cl format for Dr Pepper, one a packs 6×33 cl for both brands.
A strengthened Reunion partnership
The initiative takes place in the wake of the strengthened partnership in January 2026 between Keurig Dr Pepper (KDP) et Suntory Beverage & Food Europe (SBFE), whose objective is to accelerate the growth of brands in 15 European countries, including France. Territory with high potential for consumption of refreshing drinks, Reunion fuels this dynamic. To support these launches, Brasseries de Bourbon deploys an activation program throughout 2026 structured in three waves : at the beginning, then during the “New Back to School” highlight in August, and at the end of the year. In the program : sampling operations and events at points of sale, activations GMS, and on-trade visibility.
Canada Dry reinvented
Canada Dry arrives in Reunion in a modernized version with a more premium design. With its refreshing ginger taste, the famous drink is primarily aimed at adults with a strong positioning as an alternative to alcohol, ideal especially as an aperitif. With 18 consecutive years of growth in Canada and the United States and one million buyers in France (source : Nielsen CAM P3 2025), the brand establishes itself as the reference Ginger Ale. Driven by the “no-low alcohol” trend, its positioning in CHR also opens the door to bars and restaurants in Reunion.
Dr Pepper : an inimitable taste
Dr Pepper brings something new to the soft drinks segment with a signature 23 flavors. Its taste, as surprising as it is seductive, inspired the brand's new communication platform. : “Take the risk of worshiping. » Two flavors are already available : the Original recipe ; and for a fruitier experience, the new Cherry. Dr Pepper targets a younger target, connected, curious about trends, and in search of brands with an assertive personality.
