What if choosing the right to use a brand became as simple as choosing a film on Netflix or a route on Waze? ? In any case, that’s Myrtille’s bet, the first French artificial intelligence capable of directing a candidate towards the franchisor made for their personality.
Every year, There are tens of thousands of French people considering a professional retraining. If franchising is a secure path, the majority of candidates are hesitant about which brand to turn to. Myrtille responds to this problem by focusing on the life project rather than the simple name of a brand. Result of a collaboration with Yakadata, innovative company in AI support for VSEs/SMEs, Myrtille AI innovates in a sector which until now relied on announcement portals and physical trade fairs. Neither directory nor lead generation site, it’s an algorithm that “understands” humans before offering a brand, by analyzing the personality and skills of the candidate : its relationship to risk and its financial capacities, his life aspirations and his appetite for the profession, its geographical area. From this data, the AI cross-references more than 900 referenced brands in order to offer the most consistent matching possible.
Field expertise combined with AI
Myrtille has been developed by teams specialized for more than 10 years in the creation of franchise networks. The objective : generate coherent meetings between an entrepreneurial project and a franchise model. For franchisors, these are better qualified profiles, a strong match with the brand, and a considerable saving of time. For candidates, a reassuring approach, a clear vision of opportunities and personalized guidance. The model breaks traditional business models : it’s completely free for candidates, algorithmic neutrality (no brand can pay to be featured), data ethics (no leads are sold to franchisors). Deciding matches alone, the algorithm acts as a trusted third party between candidates and networks. “So far, we were looking for a franchise by sector. From now on, you can search for a franchise by personality”, summarizes Jean-François Deldon, founder of Yakadata.
