Etude

The price of cocoa soars on the stock market and drives up the price of chocolate, but producers don’t always see the color, argues Max Havelaar France, who sees it as a new argument in favor of fair trade. Consumers have already noticed it : chocolate costs up to 30% more than last year, and this....

The Confederation of Wholesalers of France (CGF) recently revealed the results of the wholesale trade activity barometer carried out with Xerfi for the last quarter and the whole of 2023. The opportunity for wholesalers to recall the indispensable nature of their function in the economy and the daily lives of the French. In the fourth quarter of 2023, trade turnover..

The canned food brand well known for its iconic recipes — cassoulet, sausages with lentils and sauerkraut — was voted the French’s favorite brand in the “preserved French ready meals” category.. William Saurin placed himself on first place on the podium by obtaining the greatest number of “likes” after a study carried out from January 1 to 11..

Camembert market leader, the major brand of the Lactalis group, who celebrated his 55th birthday in 2023, largely contributed to maintaining the popularity of France's most famous cheese. With its iconic black box, red and gold and its unifying name, President became, over the years, an iconic Camembert brand. Today, it is a leader in....

An OpinionWay survey, carried out for the President brand on the image and current uses of Camembert, montre qu'il demeure toujours aussi populaire auprès des Français — en particulier auprès des jeunes —, who consider it to be the most emblematic cheese of France. If Camembert is today the third favorite cheese of the French (28 %), behind the goat....

In “The nutrition-health market”, Les Échos Études identifies the promising trends that shape the health food of the future and the challenges to be addressed to support market growth. Today, the links between diet and health are becoming better and better known. Numerous scientific studies attest to a reduction in the risk of developing diseases (cancer, maladies...

To combat deforestation, the European Union has adopted a new regulation, in 2023, so that products from several sectors, including cocoa, entering the European market are “zero deforestation”. Max Havelaar France calls on public authorities and the industry on the means allocated to cocoa farmers to enable them to meet the requirements of this new text. L’Union...

Almost all French people consider the egg to be an essential part of human nutrition.. Household purchases of eggs increased by 3,8% over one year during the first seven months of the year. Annual consumption is expected to reach 229 eggs per capita by the end of 2023 : a memory ! The traditional World Egg Day, October 13, was the opportunity to reveal the results of a....

After presenting, in February 2023, the overall results of the second wave of its Empathy Value Index (EVI), l'agence de communication européenne The Oval Office approfondit son analyse de la perception qu'ont les Français de l'empathie des marques et zoome sur le secteur de la grande distribution. Partners in daily life, mass retail brands are,...

According to an Ifop study carried out with the NGO Aquaculture Stewardship Council, malgré l'inflation, six out of ten French people are ready to buy a more expensive seafood product, s'il a été élevé avec une démarche responsable. If nine out of ten French people think they know what aquaculture is, only 15% are able to define it precisely. Or, a Frenchman consumes....