CATEGORIE LEADER REUNION

Launch

New Nesquik Vanilla

After the Nesquik Strawberry reference in 2025, Nesquik develops its pleasure range with a new fragrance in 2026 : Nesquik Vanille. You will discover a vanilla flavor powder that transforms cold milk into delicious milkshake, a smoothie. A future bestseller ? Number one in terms of PDM (50% in value*), Nesquik is also the most famous brand (99...

Easter : Nestlé Réunion strengthens its offer for egg hunting

After Christmas, Easter is one of the highlights of chocolate consumption in mass distribution. In the meeting, the traditional egg hunt remains an essential family moment, generator of traffic and turnover for brands. Each year confirms : Easter is much more than just a promotional sequence. Pour 2026, Nestlé Réunion intends to capitalize on this...

Milka, Côte d’Or and Toblerone ready for the great Easter sharing

Mondelēz International approaches Easter with a clear strategy : capitalize on its flagship brands while refining its targeting. All three come together to cover all targets – children, adolescents, young adults, et seniors – tout en plaçant le partage intergénérationnel au cœur du dispositif Un portefeuille structuré, targeted innovations and strong point-of-sale activation :...

The Sweet Ti : the special vintage of Réunionnais

Ce vin blanc a été créé spécialement pour La Réunion par l'un des vignerons partenaires de longue date des caves 20/Vin. By exclusively offering this drink with a sweet taste, the brand pays homage to Reunionese gastronomy. In the meeting, semi-dry or sweet whites are classic family meals. These wines are appreciated because they....

Manioc Malakass : high quality Malagasy

Malakass is a brand new brand of cassava flour made from fresh cassava grown in southwest Madagascar. The leader of this project, Houssen Mebobaly, was in Reunion on February 12 for its launch on the island. Once again, the Leclerc stores in Reunion are showing initiative by distributing this unique novelty..

Maggi enters the liquid soup market

In January, Maggi launched its range of liquid soups in 1 L cartons in France with 10 new recipes divided into three ranges. –Vegetable soups : 8 Vegetables - Leeks & Potatoes, Pumpkins, Tomatoes, Courgettes & Yogurts, Mushrooms, Tomatoes & Peppers ; –Fish soup ; –Exotic soups : Indian (Coral lenses & curry) and Thai (carrots...

The five burger trends of the future

The burger remains the undisputed icon of snacking, ticking all the boxes : practicality, gluttony, technicality, visual identity, and adaptability. On the occasion of the 2026 French Burger Cup, organized on April 1st as part of the Snack Show, its organizer, Socopa Catering, meat supplier for professionals, wondered about the future of the burger. He reveals....

Hydration shine : Weleda lance Hydra Shine

After the success of its rosemary range, Weleda introduces hair innovation designed to meet the essential needs of normal to dry hair : Hydra Shine. Nourish and enhance hair by giving it radiant shine : inspired by the skinification trend (treating hair with ingredients usually used for hair care..

My Shampoo perfume mist

My Shampoo, a specialist hair brand, launches a mist that perfumes the hair while preserving the hair fiber. Beyond scented hair refreshment, the Mon Shampoing hair mist is intended for those who wish to perfume their hair while taking care of it. Light and pleasant, with its sweet and enveloping scent of musk and...

Pool cleaning : Beatbot in the bath of CES 2026

Winner at the CES Innovation Awards, AquaSense X is a next-generation intelligent system for swimming pool maintenance, which combines optimized pool cleaning by AI and automatic self-cleaning of the robot once out of the water. The Beatbot brand is the world leader in intelligent robotics for swimming pools. Its new ecosystem combines the pool cleaner robot...
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