This white wine was created especially for Reunion by one of the long-standing partner winegrowers of Caves 20/Vin. By exclusively offering this drink with a sweet taste, the brand pays homage to Reunionese gastronomy.
In the meeting, semi-dry or sweet whites are classic family meals. These wines are appreciated because they blend perfectly with the world of sweet and sour and pleasantly accompany that of spices. : they bring them the contrast of their fruity freshness. Sweet white wine is among the favorite wines of Reunion Islanders to accompany many dishes of local gastronomy.. They are also excellent aperitif wines. Chose rare : they have their place until dessert. Ti Sucré enriches this tradition with an exclusive creation from Caves 20/Vin. “The network of 20/Vin cellars has more than 20 years of experience of Reunion tastes. With this unique vintage, we wanted to stand out by paying homage to Reunionese gastronomy in our own way. It was designed at our request for Reunion Island.”, explains Michel Leperlier, operating manager of cellars 20/Vin.
A white wine with a local taste
To give birth to him, 20/Vin called on partner winegrowers, good connoisseurs of Reunion Island having come there numerous times as part of the cellar tastings that have made the brand’s reputation : Philippe and Marie Germain, of Château de la Roulerie, have put all their know-how into creating this wine made from Chenin Blanc, emblematic grape variety of Anjou bottled on the property. Before finding the right vintage, it was necessary to carry out numerous tests carried out with the network's wine merchants. “We had them taste a lot of blind samples as part of their training. Unanimity was reached on the Le Ti Sucré vintage”, testifies Michel Leperlier.
A much appreciated balance
The launch took place at the beginning of February in the five 20/win cellars : Duparc, Grand-Est Sainte-Suzanne, Sacred Heart, Saint-Leu Portal, and Sainte-Clotilde. Communication campaign on social networks, promotion and tastings in stores, attractive commercial offer accompanied by gifts (drip stop, tote bags, corkscrews…) : enough to convince in addition to the very affordable price of Ti Sucré. “The beginnings are very satisfactory. We have very good feedback from customers. The balance of Ti Sucré is particularly appreciated. » We will also note a first for a wine : text in Creole on the label. A great success ! This 20/Vin exclusivity immediately ranks among the best quality-price offers on the market..
