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In the news

Nestlé Purina bites into the supermarket market

With, over the last two years, sales up 23% in volume on a market up 9%, Purina consolidated its leading position in the consumer dry and moist petfood market in supermarkets. On the Réunion petfood market in supermarkets, Nestlé takes the lion’s share… in value with 34...

Dogs and cats in Reunion and petfood in supermarkets

Plus de la moitié des Réunionnais possède au moins 1 chien ou 1 chat 40% des personnes interrogées déclarent posséder au moins 1 chien (1,62 dogs on average per owner). 25% of people surveyed say they own at least 1 cat (2,04 cats on average per owner). 14% own a dog(s) and cat(s). 49% do not own a dog or cat. Purchase frequency....

PepsiCo Softs aims to combine performance and responsibility

Naturalness, recyclability, quality, ethics, responsibility : strong from its previous commitments, the soft drink giant is capitalizing on its good results in 2021 to further adapt to new consumer trends and thus sustain its growth. The major underlying trends in the soft drinks market have been reinforced by the health crisis. “Healthy pleasure” has...

OSR Sécurité challenges prejudices

These are the prejudices that affect the inhabitants, young people who are failing at school in particular, of what we call “neighborhoods”. For having known them also in their youth, the leaders of OSR Security, today the largest private security company in Reunion, offers these young people a chance for professional integration through security professions....

Arranged :the new golden age of Reunion rum

With a new leap of some 40 % growth in 2021, the Arranged segment continues its meteoric rise in mainland France, while doing extremely well in Reunion. Something to rejoice the three main actors and beneficiaries of this craze, all Reunion Islanders : the Isautier House, at the origin of the phenomenon, Rivière du Mât and Charrette, respectively...

SOTO, new brand of the Ravate group

Created at the start of 2022, SOTO is dedicated to outdoor furniture and decoration. She opens a store in Saint-Paul Savannah. More than 500 references and a showroom of more than 1,000 m2 : SOTO immediately appears as one of the largest commercial spaces dedicated to the outdoors in Reunion Island.. The latest brand from the Ravate group...

JULES CAILLE AUTO ROLLS FOR SPORT AND CULTURE

Already supporting longboard champion Alice Lemoine, Jules Caillé Auto, subsidiary of the Caillé Group, expands its partnership to two new figures, one sporty, ultra-trail runner Sylvaine Cussot, and and the other artistic, photographer Jonathan Payet, to embody the values ​​of Peugeot and Opel models. In the first place, Peugeot renews its partnership with Alice Lemoigne, Ambassador of e-2008 and...

Mascarin Grand Art : from bean to table

Three tablets, as well as an Easter egg : Reunion chocolatier Mascarin unveils its first high-end “bean to bar” tasting chocolate creations in April. Brand recognized and appreciated by Reunion Islanders and travelers for its recipes and local production, Mascarin brings it to fruition, with the bean to bar, a project launched in 2020 which....

Nescafé will make the difference in the market for Nespresso compatible capsules

Nestlé Réunion launches Nescafé Farmers Origins in March, a new range of Nespresso compatible capsules based on the star Nescafé brand. This launch is accompanied by support that matches the power of the brand. A coffee that is not only “tasty”, but “cultivated with respect”. This is the promise of the new range of Nescafé capsules..

Pepsico, driving force behind the transformation of PSA Chips

At the forefront of the new attractiveness of the aperitif, the historic number one player in the PSA Chips category is going even further in eco-responsibility in 2022. By meeting consumer expectations, growth in the PSA Chips category promises to be solid and sustainable. Telework, need to find each other : the health crisis has been there and....
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