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In the news

Beauty hygiene goes solid

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, but higher than 14...

Healthy and delicious alchemies

The quest for a healthy and risk -free formulation for the health of the living, coming from the United States, la Clean Beauty, is an established trend both in food and cosmetics. Planting our plates is becoming an issue as France aims to become the leader in plant-based protein in human food. Today, 44% of French people consider Clean...

Organic at the service of sustainable development

Marques, distributors and labels are now addressing the new ambitions of organic which meet the expectations of social responsibility. The leader in specialized organic distribution, Biocoop, emphasizes its structuring values, its activism and aims for 30% turnover with fair trade by 2025. Carrefour is now applying blockchain to its organic products...

DURABLE, LOCALE, FAIR : BIO LEADS THE WAY

Ecological transition, environmental issues, eco-responsibility, local production and consumption, transparency, food autonomy, purchasing power... Established today in a lasting manner in consumption habits, organic continues to evolve, striving to integrate all the aspirations of the moment, and no longer just those of health and naturalness. Because all these values, precisely, have been his since the beginning. In...

Optimark Indian Ocean : commercial expertise at the service of brands

Optimark is one of the leading French and European outsourced commercial services agencies.. While it has recently created the ORA Group with two other partners in the same sector, its Reunion subsidiary, Optimark Indian Ocean, continues its development dynamic in Reunion and Mayotte. Digitalization for teams, parapharmacy advice and variations....

Chocolat Mascarin : two new gourmet alliances

The Réunion chocolatier further strengthens its reputation for dynamism and originality with two new products which are already shaping up to be bestsellers. Strawberry Combava flavor : the local leader in filled chocolate bars is sure to mark a new point with this new addition to the Authentique range. Once again, he innovates with a marriage...

MEETING ANTENNA : SUCCESS ALWAYS ON THE PROGRAM

Launched during the Cauldron Riots, a March 1991, Antenne Réunion has progressed quickly to the point of prancing at the top of the audiences for many years now. The channel which renewed local television news has established itself in the hearts of Reunion Islanders through a presence anchored in daily life. How many private local televisions, including nationally, can boast....

The Squirrel digital agency supports innovative projects in Reunion

Present in Reunion since 2016, Squirrel continues its development on the island with a team of experts from Reunion. Specialist in “tailor-made” applications for all types of clients, from large structures to start-ups, the digital agency launched an application intended for merchants at the end of July 2022, Fidelato, which allows them to easily and free create a loyalty card..

COVINO : the Paille-en-Queue brand takes off

“I want our customers to be proud to buy and consume wines bottled in Reunion Island.. » C’est ainsi que David Cailleux, who had just been promoted to general management of the Indian Ocean Wine Company (COVINO), concluded the interview he gave us in March 2020, on the eve of the outbreak of the health crisis...

Casabona : a new generation commercial and tertiary space

Three medium-sized office buildings associated with an open-air shopping and services center and a green space, all accessible on foot and by car : open at the end of June, the Casabona commercial and tertiary space inaugurates a new place for responsible living and consumption in Reunion Island. “Nor just a shopping center, in...
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