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Ipsos Indian Ocean : purchasing behaviors monitored closely

Ipsos Indian Ocean :les comportements d'achat suivis à la loupe ne société fragmentée dans ses goûts, ses opinions, his behaviors, but also in search of a solidarity to reinvent to find collective solutions to the anxieties of the time. This is the observation that emerges from Ipsos Indian Ocean studies, the Reunion branch of the famous French institute Ipsos, established in Reunion...

GBH pays tribute to Reunion

It is in the presence of the founding president of GBH, Bernard Hayot, as well as his two sons, leaders of the group, Stéphane and Rodolphe Hayot, and Michel Lapeyre, Managing Director Africa–Middle East–Maghreb–Indian Ocean of GBH which was made public, last month, a reference and innovative work on the heritage of Reunion Island which will be a landmark, published by the Foundation..

Friendship, authenticity, quality : the rule of three of etc

Spices, thé, café : this is the other meaning of etc., which is pronounced “et cetera”. A name that takes on its full meaning with, since 2020, the range of specialty coffees from around the world offered by this small, local and independent chain of three boutiques, founded by three friends, which has its own roasting workshop. They are...

LABELS as proof of commitment

Nou la Fé for production, Ecolabel for the hotel industry, Spirit of the Park for partner companies of the national park, RFAR (responsible purchasing) for Roland-Garros airport : four examples of the dynamics of the labels that Reunion economic players appropriate to inform their customers of what they are and do. Pioneer of this entire Reunion labeling movement, New to...

EECA dishwashing liquids and cleaners on the shelves

The Reunion Island parachemical company launches a pei range of dishwashing liquids and household cleaners under several brands, for mass distribution and local commerce. Started, one year ago, with the help of the government recovery plan, This diversification project opens up many other prospects for EECA in the home maintenance markets..

Beverage packaging : the can continues to gain ground

Nearly six billion cans were produced in France in 2022. Annual figures from GIE La Boîte Boisson, which brings together the three main beverage packaging manufacturers present on French soil*, once again show a booming market in France as in Europe. With volume sales growth of 3,2% compared....

NOUALA, HITCHSTOP in real time in Reunion

Noula is a locally developed carpooling mobile application that connects, in real time thanks to geolocation, drivers and pedestrians going in the same direction. Each day, Reunion accounts for more than two million trips. Thousands of drivers drive alone and hundreds of pedestrians make their journeys on foot or by....

Overseas innovation plan : the future in progress in Reunion

The France 2030 Overseas Innovation Plan aims to support the diversification and modernization of overseas economies by supporting innovation in high value-added sectors.. Of the eight projects selected as part of this call for projects, three are from Reunion. The Overseas Innovation Plan is part of the continuity of the Overseas Foundations and the strategy..

Ilôt Surgelé brings curry into the organic and vegan era

Known to be “at the heart of the Reunion Islanders’ plate”, Ilôt Surgelé is preparing to launch a unique additional frozen food offering combining organic products, vegan, gluten-free and lactose-free. A first not only in Reunion, but an innovation also in mainland France where there is currently only one store that has adopted this concept. Supported by information in....

Michel-Édouard Leclerc in Reunion : “We are low price activists”

Chairman of the strategic committee of the E.Leclerc centers, Michel-Édouard Leclerc was in Reunion, early February, for a three-day working session with the E.Leclerc Réunion teams, in the context of annual commercial negotiations between suppliers and commercial brands closed on February 28. “It is also an opportunity to demonstrate education and transparency towards Reunion consumers”, explained ...
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