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Launch

HappyVore invents the vegetable tender

Redaction Leader Meeting - 21/04/2026

The French market leader in plant-based meat substitutes is tackling one of the most popular symbols of breaded chicken. The brand ...

Launch

Brick sheets : Sofrabrick consolidates its superiority

Redaction Leader Meeting - 21/04/2026

Faced with the proliferation of low-cost imports, the company affirms the premium positioning of its JR brand with a new visual identity. Born in 1980,...

Launch

Baron de Lestac : 40 years and still one step ahead

Redaction Leader Meeting - 20/04/2026

This year, the famous wine brand celebrates a major milestone : 40 years of presence in the heart of the Bordeaux department. Four decades....

Launch

Joséphine back with two new recipes

Redaction Leader Meeting - 20/04/2026

With his recent discoveries – Raspberry & Rosemary, Apple & Peppermint –, the brand's sparkling waters in cans are available in....

Launch

Entremont heats up the aperitif

Redaction Leader Meeting - 20/04/2026

With its “Spicy” recipe with a spicy taste, the milk processing company responds to the most recent consumer trends and....

Launch

Milliways, plastic-free chewing gum taking over the world

Redaction Leader Meeting - 20/04/2026

Alternative to traditional “chewing dough”, the brand is enjoying real international success. She raised $3 million..

Launch

Rivière du Mât launches its new BIB 2L format in arrangements

Redaction Leader Meeting - 19/04/2026

The producer innovates on the arranged rum market with its brand new format. A first in this segment in Reunion. Designed for....

Launch

For Father's Day, spirits of character…

Redaction Leader Meeting - 19/04/2026

Thanks to three emblematic creations, the Grandes Distilleries Peureux Massenez celebrate the art of tasting . Djebenah This :une liqueur de café d’exception Issue de grains...

Commerce

AI invites itself into the franchise

Redaction Leader Meeting - 19/04/2026

What if choosing the right to use a brand became as simple as choosing a film on Netflix or a route on Waze? ? It's in....

Commerce

“Outside the Walls”, new franchise model of the Petite Académie

Redaction Leader Meeting - 19/04/2026

On the occasion of Franchise Expo Paris 2026, the first network of high-end art schools for children, teenagers and adults launches a variant ! Ce...

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