Located in Paris and Nantes, the Reunion brand has signed a partnership with the commercial support company Perspect’îles Outre-Mer intended to promote overseas sectors.
Nout Kaz is a brand created in mainland France by Cédric Daly, President of the Union of Agri-Food Processors of Reunion Island (OUTSIDE)*. Founded by Gérard Gillet, Perspect’îles Outre-Mer supports companies in their strategy and development outside the island. The two entrepreneurs, who have known each other for many years, build this partnership around their complementary expertise : Firstly, that of Cédric Daly on Reunion products, as well as its experience on the successes and failures of Reunion’s export initiatives ; the other, Gérard Gillet’s operational and agri-food expertise in Reunion and France. This agreement intends to mark a new stage for the presence of Reunion products in France.
Play grouped, a necessity
The partnership between Nout Kaz and Perspect’îles Outre-Mer is structured around three main components : a development plan for the Nout Kaz brand in new geographical areas in the form of franchises or licenses ; optimization of the entire logistics chain for Reunionese suppliers listed in stores ; the implementation of joint actions, intended to strengthen the visibility of Reunion products among the general public and distribution players. “The current context requires creativity and energy : playing in groups has become a necessary issue. Together we will gain in efficiency and visibility for the benefit of our customers and suppliers and the entire Reunion industry”, declare the two actors.
*To read in Leader Réunion n° 243 (September 2025), and on leaderreunion.fr
