The public chose the next special edition from the Chatel distillery. Called The Creation Notebooks, a collaborative approach allowed four establishments in Reunion to imagine a recipe for arranged péi. After several weeks of voting, it was the proposal from the Saint-Paul restaurant Le Karavel which was selected.
At Chatel, the creation of arrangements is a matter of transmitting recipes and secrets. From generation to generation, the family has developed know-how based on both curiosity and a taste for beautiful products. Today, the process opens wide. With the Creation Notebooks, the Chatel family is embarking on a collaborative approach which makes the Reunion public the jury of an arranged recipe competition. Since the beginning of May, four establishments on the island have opened their doors to Alain, Erick and Julie Chatel : the Vamos in Saint-Leu, Kaze Cousin in the heights of Saint-Leu, Kaloubadia in Saint-Pierre, and Karavel. Each presented them with a signature recipe of their arranged péi. These meetings were filmed in the real setting of each location. The videos were visible online on the social media pages of the distillery and the establishments in the spotlight. For two weeks, the public was invited to vote for which of the creations they would like to include in the range.
A motivating approach
Combining white rum with strawberries, with hibiscus and guava, it is the creation of Karavel which will be the basis of the next edition of Chatel. “The public’s choice of this recipe, which I wanted to be delicious and intrepid, is very motivating.. With the Creation Notebooks, the family has initiated a rare approach which truly highlights external creators. With Paul our bartender, We can’t wait to see our creation developed on a large scale”, confides Noémie, director of the establishment. The recipe will be reworked alongside Alain Chatel. It will be refined while respecting the universe imagined by the Saint-Paul establishment and the know-how of the distillery..
An edition for the end of year celebrations
“We were touched by the welcome we received in each establishment and impressed by the creativity of the teams. Behind each recipe we found a story and a true vision of sharing”, underlines Julie Chatel. Erick complete : “The proposals from all establishments are capable of nourishing future collaborations and maintaining this dynamic over time. We warmly thank the public for their enthusiasm. » The public chose the name of the special edition at the end of July : it will be xxxx. In September, he will be able to decide on the dressing. The final creation is, she, scheduled for the end of year celebrations.
