CATEGORIE LEADER REUNION

Launch

Baron de Lestac : 40 years and still one step ahead

This year, the famous wine brand celebrates a major milestone : 40 years of presence in the heart of the Bordeaux department. Four decades during which it has established itself as an essential benchmark for consumers by combining accessibility, constancy and pleasure signs two new recipes cooked with legumes. For this strategic anniversary, Baron de Lestac déploie un plan d’activation 360...

Joséphine back with two new recipes

With his recent discoveries – Raspberry & Rosemary, Apple & Peppermint –, the brand's canned sparkling waters are now available in five flavors. Joséphine is a sparkling water with botanical extracts, 100% natural and sugar-free (zero calories). There are five versions, alliant toujours de l’eau pétillante des Alpes et des extraits de...

Entremont heats up the aperitif

With its “Spicy” recipe with a spicy taste, the milk processing company responds to the most recent consumer trends and adapts to recipes that appeal to young people. Entremont extends its range of hot-dipping cheeses. It will be accessible to everyone with recipes ready in just 1 min 30 s, without preservatives or “cheesy”. HAS...

Milliways, plastic-free chewing gum taking over the world

Alternative to traditional “chewing dough”, the brand is enjoying real international success. Elle a levé 3 millions de dollars pour renforcer sa position sur les marchés. Concernant les grandes marques de chewing-gum, environ 60 % des ingrédients sont fabriqués à partir de polymères synthétiques dérivés du pétrole… soit les mêmes matériaux que ceux utilisés dans...

Rivière du Mât launches its new BIB 2L format in arrangements

The producer innovates on the arranged rum market with its brand new format. A first in this segment in Reunion. Designed to respond to moments of sharing, for large tables and the needs of regular consumers, this packaging combines practicality, longevity and economic benefit. The range is based around three flagship signature recipes, développées pour refléter la richesse...

For Father's Day, spirits of character…

Thanks to three emblematic creations, the Grandes Distilleries Peureux Massenez celebrate the art of tasting . Djebenah This :une liqueur de café d’exception Issue de grains de café d’Éthiopie torréfiés par Vincent Ballot, “Best roaster worker in France 2018”, this 100% natural liqueur is a tribute to the traditional Ethiopian coffee ceremony. Its aromatic profile combines the power of coffee,...

In 2026, Elle & Vire blows out its 80 candles

In 2026, Elle & Vire celebrates 80 years of know-how rooted in Normandy. Since its creation, the brand combines tradition and innovation to support changes in food usage, from the daily lives of families to tables around the world. The adventure begins in 1945, when the farmer Auguste Grandin founded, with 17 producers, a cooperative around a common ambition : enhance the....

Savanna « Art of Rum by Xandro » : a vintage thought of as a work

With this experimental approach, the distillery signs the 4th edition of its collection combining contemporary art and rum creation. This collaboration with the artist Xandro (Alexandre Lafaurie) extends the ambition of the house, who wants to push the boundaries of rum. The principle of Art of Rum ? Bringing an artist and a master blender into dialogue. For this edition, Xandro, Basque artist influenced by...

Sustainable development according to Altaïr

It is now on the high-performance site of Noyelles-lès-Seclin that the French group Altaïr concentrates the production of its two gems, the Starwax and Briochin brands. This manufacturing site, so far dedicated to Starwax products, has been the subject of more than 35 million euros of investments since 2014, including 3 million euros in 2025. It's always interesting to know where....

Acoustimince, ultra-thin acoustic insulation

Acoustimince is an acoustic insulation solution that combines performance and very low thickness. With Acoustimince, Isover provides an answer to one of the main irritants of everyday life : the noise. In an apartment or in a terraced house, 82% of French people are worried about noise pollution while 34% consider poor sound insulation in homes to be “a nuisance”. With 5...
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