Etude

After presenting, in February 2023, the overall results of the second wave of its Empathy Value Index (EVI), l'agence de communication européenne The Oval Office approfondit son analyse de la perception qu'ont les Français de l'empathie des marques et zoome sur le secteur de la grande distribution. Partners in daily life, mass retail brands are,...

According to an Ifop study carried out with the NGO Aquaculture Stewardship Council, malgré l'inflation, six out of ten French people are ready to buy a more expensive seafood product, s'il a été élevé avec une démarche responsable. If nine out of ten French people think they know what aquaculture is, only 15% are able to define it precisely. Or, a Frenchman consumes....

While the overall consumption of food products contracts, a product escapes the trend : the egg. Over the first two months of 2023, its sales in mass distribution have even increased by 5,9% in volume compared to the same period last year. A study by the National Committee for the Promotion of Eggs (CNPO), the inter-profession...

Nearly six billion cans were produced in France in 2022. Annual figures from GIE La Boîte Boisson, which brings together the three main beverage packaging manufacturers present on French soil*, once again show a booming market in France as in Europe. With volume sales growth of 3,2% compared....

The NielsenIQ Institute has just presented its annual conjectures, summarizing the developments in mass consumption in 2022 to envisage the 2023 financial year. Inflation is the buzzword of this year 2022. According to NielsenIQ, rising prices are the major concern of 77% of French people questioned during the institute's latest survey. Then comes global warming (63 %),...

The new cultural observatory of Initiative Paris, cultural media agency of the IPG Mediabrands group, reveals the 15 beauty trends to follow in 2023. Produced in collaboration with Synomia, French specialist in semantic artificial intelligence, this new observatory looks at emerging beauty communities in France, based on the analysis of Instagram conversations over a year : 616 312...

In partnership with the French Federation of Toy and Childcare Industries and the Federation of Trade Specialists in Toys and Children's Products, market research company The NPD Group analyzes toy market trends a few weeks before Christmas. The games and toys market is preparing for its key moment in the calendar and is expecting....

This is what a study by the Premium Craft Spirits label indicates, founded by the large Peureux-Massenez distilleries, on the French's favorite spirits as the end-of-year holidays approach. The Premium Craft Spirits spirits label (PCS), launched in 2021 by the major Peureux-Massenez distilleries, conducted a study on French consumption trends in this sector and....

In October, NielsenIQ unveiled its review of consumer product innovations that marked the year. Some daring bets paid off, thanks to a real value proposition which has won over consumers with the support of perfectly adapted marketing and communication systems. The “Innovations, product launches and consumer expectations” from NielsenIQ presents the Top 20 of the best...

Kantar Worldpanel's decryption of consumption figures at the end of September 2022 (cumulative from December 27, 2021 to September 4, 2022) highlights French consumers’ strategies for adapting to inflation : 65% of arbitrations concern product changes, 30% on a reduction in purchases. In addition, the desire to buy....