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In the news

“Sharenting” child protection in the digital age

At a time when social networks are an integral part of our daily lives, many parents regularly share moments from their children's lives online. Known as “Sharenting”, this phenomenon raises important questions about the privacy and security of young people.. Warning and advice from cybersecurity company ESET France. The...

30 years of evolution of SNACKING

One of the world leaders in snacking in the biscuits and chocolate categories, Mondelēz International is also one of the most advanced agri-food giants in integrating sustainable development into its activities.. Its Cocoa Life program to support cocoa producers has existed since 2012 : today it supports more than 200,000 farmers around the world. In France, the bet....

Smart Shopper, real life marketing

The Reunion promotional activation agency Smart Shopper received a Bronze Award at the Shop show in June ! 2024 for its Danonino operation at the start of the year, commissioned by Sorélait. Shop (ex-POPAI) is the major national meeting for marketing of the last meter before purchase. This promotion of a Reunionese company, behind two national heavyweights of...

The success of Pomme de Pain in Reunion

While, in a city, the Pomme de Pain brand has experienced difficult years and is now looking for new brands, it has enjoyed continuous success in Reunion for ten years which makes its local franchisee, Malik Remtoula, an example. Five restaurants, nearly 100 jobs created : we understand that many personalities responded, last May 28,...

E.Leclerc Express : modernization in progress

After two weeks of closure, the Saint-Benoît store reopened its doors on June 13, more modern thanks to an enriched offer, new services and a strong environmental approach. Ce magasin pilote annonce la modernisation de l'ensemble des E.Leclerc Express de La Réunion. We are very happy and very proud to inaugurate the new version of the E.Leclerc Express...

Promote what is best

Innovation, RSE, artificial intelligence : the program of the third congress of commercial strategies in Reunion, StratCo Run, highlights the new performance triangle that, for commerce as for the economy in general, meets the demands of the moment and sets the direction for the future. It’s important to promote what’s best.”, declared in our columns,...

Ovocoop egg white has the shape

Niche product intended for food professionals and athletes, the egg white in aluminum pouch from the Ovocoop cooperative saw its sales jump during the Covid-19 crisis. The sports clientele remains today its primary outlet and, to convince new customers, Ovocoop highlights the advantages of its local production. Fifteen million eggs....

Mascarin and Globice celebrate the sea giant

Respect for people and products, Reunion chocolatier Mascarin adds respect for animals and nature with the limited edition Précieuse collection, fruit of a desire to help the Reunion NGO Globice to promote responsible behavior for observing whales. And more particularly observation from the coast thanks to the new Balèn Terla application. Whales are....

ABC EQUIPMENT : on the way to the energy transition with electric forklifts

The ban on using diesel forklifts in enclosed, unventilated spaces encourages the switch to electric. In this context, Lithium-ion battery electric carts have several safety advantages, comfort and performance. There is even a new compact model of 5 ton trolley, without equivalent on the market, which broadens the uses of this....

RSE, marques, SPHB Investments : the new momentum

Covid-19 crisis, war in Ukraine, tension in the Red Sea : faced with the upheaval of its crude oil supply routes, the Bourbon Oil Production Company (SPHB), who will soon celebrate his 40th birthday, made it the source of reflection on his profession, with strategies, its place in the local economy and Reunion society. Durant...
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