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With this organizational and logistical evolution, it is the other major activity of Danone which makes the commercial news in Reunion and, for this reason, comes to light (the public in fact associates the Danone name more with yogurts and desserts made in Reunion by Sorelait). Danone Specialized Nutrition Indian Ocean Zone Director, Jourdan Blangenois,...

As with each edition of Franchise Expo, Leader Réunion went to feel the pulse of the franchise in Paris last month. Most of the brands that set up in Reunion come from mainland France and Europe.. What we like about franchising, it is of course its modernity, but also that it embodies the human dimension of the desire to undertake. The...

How to qualify what the Reunionese distilleries are living, with the success of Arrangés in mainland France, if not a new golden age of Reunion rum ? The great era of rum in Reunion goes back a long way, It's true. It draws its roots from Reunion’s history., et c’est dans des conditions bien différentes que le rhum réunionnais rayonne...

Is the wind of a new ambition blowing over Reunion? ? A number of projects announced or already underway are currently taking Reunion companies out of their traditional walls.. Certainly, the idea that Reunion is “exported” is not new. It is even one of the major objectives and challenges set for its development for the decades to come.. Et c’est...

As the heat of the southern summer approaches, a little freshness does us good. Speaking of fresh, I don't just think of the delicious ice creams of Leu Piton Glacé, the new brand of Reunion ice cream that we wanted to present to you in this issue. Je pense à la jeunesse de l’équipe familiale qui mène ce projet...

The end-of-year celebrations promise to be brilliant for Champagne brands, starting with Nicolas Feuillate, the market leader in Reunion and nationally. The current recovery of the global market is “dazzling” declares Christophe Juarez, general director of the cooperative group Nicolas Feuillatte, in the interview he gave us. Et, évoquant les mois...

The sun never sets on Exodata, the IT services company born in Reunion Island which today shines in mainland France, strong of its unique planetary configuration in France. If we leave Reunion to go around the Earth clockwise, we find Exodata, in the Indian Ocean, également présente à l’île...

The interview that Olivier Mercier gave us, Managing Director of Caillé Grande Distribution, is worth reading for more than one reason. First of all, Olivier Mercier takes stock of development projects, starting with the Leader Price brand. With, among others, several announcements : the creation of Leader Price drives, l’extension de l’enseigne de proximité Leader Price Express à...

Orange is one of the colors that, yellow, symbolise la communication et l’apprentissage. C’est pourquoi l’on peut dire que le 15 juin Orange Réunion Mayotte sera un peu plus orange. Car l’opérateur fait évoluer sa communication en affichant tout un pan jusque-là méconnu de son activité : son implication sociétale à travers de multiples interventions auprès des jeunes...

This is of course the start of the deployment at the Proxi Meeting, the convenience brand of the Carrefour group, which puts small businesses in the spotlight. The Proxi brand is already displayed on the fronts of several neighborhood stores across the island.. The arrival of this brand, qui met le professionnalisme d’un grand distributeur comme Carrefour à l’échelle de la...