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Is the wind of a new ambition blowing over Reunion? ? A number of projects announced or already underway are currently taking Reunion companies out of their traditional walls.. Certainly, the idea that Reunion is “exported” is not new. It is even one of the major objectives and challenges set for its development for the decades to come.. Et c’est...

As the heat of the southern summer approaches, a little freshness does us good. Speaking of fresh, I don't just think of the delicious ice creams of Leu Piton Glacé, the new brand of Reunion ice cream that we wanted to present to you in this issue. Je pense à la jeunesse de l’équipe familiale qui mène ce projet...

The end-of-year celebrations promise to be brilliant for Champagne brands, starting with Nicolas Feuillate, the market leader in Reunion and nationally. The current recovery of the global market is “dazzling” declares Christophe Juarez, general director of the cooperative group Nicolas Feuillatte, in the interview he gave us. Et, évoquant les mois...

The sun never sets on Exodata, the IT services company born in Reunion Island which today shines in mainland France, strong of its unique planetary configuration in France. If we leave Reunion to go around the Earth clockwise, we find Exodata, in the Indian Ocean, également présente à l’île...

The interview that Olivier Mercier gave us, Managing Director of Caillé Grande Distribution, is worth reading for more than one reason. First of all, Olivier Mercier takes stock of development projects, starting with the Leader Price brand. With, among others, several announcements : the creation of Leader Price drives, l’extension de l’enseigne de proximité Leader Price Express à...

Orange is one of the colors that, yellow, symbolise la communication et l’apprentissage. C’est pourquoi l’on peut dire que le 15 juin Orange Réunion Mayotte sera un peu plus orange. Car l’opérateur fait évoluer sa communication en affichant tout un pan jusque-là méconnu de son activité : son implication sociétale à travers de multiples interventions auprès des jeunes...

This is of course the start of the deployment at the Proxi Meeting, the convenience brand of the Carrefour group, which puts small businesses in the spotlight. The Proxi brand is already displayed on the fronts of several neighborhood stores across the island.. The arrival of this brand, qui met le professionnalisme d’un grand distributeur comme Carrefour à l’échelle de la...

In our previous issue, we spoke with Nicolas Lespine (Point CHR Distribution) the renewed interest, with the health crisis, for local businesses with customers who had abandoned them. In this issue, we explore the SEB planet with 31 brands. In the interview he gave us, Safi Bendahman, Export Director DOM-TOM Mauritius Polynesia of Groupe SEB France, souligne...

We suspected, it was announced, mais cette fois un seuil a été franchi avec la pandémie et les réflexions sur les façons de vivre, de produire et de consommer qu’elle a suscitées et suscitent toujours. La responsabilité sociétale et environnementale était une obligation administrative, un argument d’une importance croissante certes, mais encore complémentaire, dans la communication des marques et...

We are happy, me and my team, to find yourself again after several months of absence. Your magazine Leader Réunion is resuming its publication after a forced interruption since September.. The cause of this interruption is beyond my control. Elle m’impose d’ajouter pour l’instant l’estampille « L’Original » sur la couverture. J’ai fondé Leader Réunion il y a...