NIVEA enriches its anti-aging offer with the launch of the Cellular Epigenetics Ultimate Youth Serum, an innovation formulated with Epicelline®, an exclusive ingredient from epigenetic research.
Designed to help reactivate the youthful functions of skin cells, this new serum targets the visible signs of aging and is part of a reinforced youth routine, for visibly firmer skin, smoother and more radiant. Thanks to Epicelline, revolutionary anti-aging active ingredient, NIVEA aims to act not only on the appearance of signs of aging, but also on their mechanisms at the source. The announced results are significant : 81% of women notice firmer skin, more radiant skin from the first use, a plumping effect after two weeks, and a younger appearance observed in 100% of users after four weeks.
An innovation from epigenetic science
Inspired by epigenetic science, this innovation is based on the observation that skin aging is accelerated by lifestyle and environmental factors. After 15 years of research, more than 50,000 ingredients tested and the use of Age Clock technology, NIVEA laboratories have identified Epicelline, an active ingredient capable of stimulating so-called “dormant” skin cells. Clinical studies carried out on 30 to 43 women show a visible improvement in several key parameters : wrinkle reduction, glow, elasticity, firmness, hydration, lifting effect, and skin resistance. With this launch, NIVEA strengthens its positioning in the premium anti-aging segment and offers brands a product with high added value, backed by clear scientific promise and measurable results. In the meeting, the brand is distributed by Sogerep.
