Faithful to his druggist know-how, the brand still relies on the power of traditional ingredients like bicarbonate and percarbonate of soda, offered in powder and ready-to-use dose form.
The three new products strengthen Briochin’s “washing aids” range.. The Super Dose Stain Remover with baking soda, ready to use, is designed to stimulate the stain removal of laundry in the machine. Particularly against dirt and grass stains, and high, cooking fats, or tomato sauce. The Super Whitening Dose with sodium percarbonate, also ready to use, aims to revive the shine and whiteness of textiles. Sodium percarbonate powder is now available in a family size of 900 g. This large format will be of interest to consumers who have adopted this formula which revives the shine of white and light laundry thanks to its whitening and stain removing agents.. Simple to use and available in recyclable formats, these references combine efficiency, practicality and ecology.
A range of seven references
With these launches, the “Washing aids” range now includes seven references. Briochin asserts itself among the leading ecological brands on the linen care market. A sector estimated at €169 million, where it now occupies 7th place. These new products mark an important step in the development of Briochin, which thus strengthens its position in the sector.
