In 2026, Maggi expands its Asia range with two new recipes : Chicken Mushroom and Beef Pho.
Consumption habits are changing, carried by new generations. 34% of consumers eat on the go at least once a week, favoring practicality and speed. One in five households is not used to dining together.
Consumption is increasingly individualized. Consumers seeking more exotic flavors, they turn to Asian cuisine. In this context, noodle consumption is growing strongly. MAGGI Asia Range meets all these expectations with easy and quick preparation (5 to 7 minutes of cooking) and an authentic taste experience : generous portions, rich sauces and real pieces.
