Launched in early April, The new brand of Soréait yogurt is promising. Satisfaction and pride for all the staff of the company, who mobilized with enthusiasm to create this local brand.
Rarely, in the meeting, A brand has not engaged as much the employees of a company in its design. Soréait found a recipe for success by constituting a Lokal team, Composed of a(e) representative(e) of each company service. Soréait has made my island "a brand that looks like us", Like the Formula Bruno Ferrere, business marketing manager. Une première, conducted in discretion, For the dairy industrialist. FORE Over 35 years of history, of its 80 current employees, expertise in dairy products which is no longer to prove, Soréait is better known for the manufacture of products under Danone license. If the company remains more than ever Danone in Reunion, It is clear that the launch of a clean brand, Reunionese, shows it in a new light and with a different perspective. However, "This ambition to design a local brand is not new, We just had to wait for the right impulse ”, underlines Bruno Ferrere. Entry into office a little over a year ago, The new management of Sorélait judged that the time had come to resume the project and to make it a real business unit project.
Yogurts with flavors that reflect the meeting
This collective work has requested months of intense efforts. "The team met for tens of hours. She chose the name, She did tasting tests and selected the first yogurt references, She chose the graphic charter and the visuals of the packaging. She even appointed the agency to which we entrusted our advertising campaign ", Raconte Bruno Ferrere. Result : Firm yogurt, Fondant and qualitative, in natural version, sweet and flavored nature, developed 100 % locally by Adeline Vion, Company research and development manager. It was essential for teams that flavors recall "the good taste of here", in particular by the use of natural aromas and the choice of perfumes prized by the Reunionese : Vanilla bourbon, passion, pineapple, coco, lettuce. Et, at the key, A successful launch.
A song launch
All the large distribution brands have made good welcome to my island and its packs in the family format of 12 yogurts. Launch communication has received its audience. It must be said that the idea of creating a committed song called my island was excellent. The Wizdom singer composed it. "We have built our campaign around this song. The artist has performed in stores. We have displayed, The clip was broadcast on TV and on social networks. And we went to meet the Reunionese during tastings in more than 50 points of sale ». My island, After first two months of existence, Has the heading of birth and is called to live his own life. La Soréait announces that new references are coming and engages in an additional positioning of local anchoring : A new development track.
