One in two households consume plain couscous at least once a year. The brand wants to make it an everyday starch, as an alternative to pasta and rice.
To support this evolution of uses, Tipiak relies on a complete range, on the practicality of using its packaging, without forgetting renewed recipe suggestions. With 30% market share in volume and 39% in value, Tipiak is now number 1 in couscous in France. The brand offers the most complete range on the market. Natural couscous in bulk case. – Plain couscous in cooking bags, an innovation launched in 1989 for maximum ease. – Flavored couscous, with the flagship references Couscous flavored with World Spices and Couscous flavored with Sweet Spices. -Finally, preparations for tabbouleh : Lemon Mint Tabbouleh, and Oriental Tabbouleh.
Know-how rooted in France
Tipiak produces its couscous in Saint-Aignan-Grandlieu near Nantes (Loire-Atlantique). Its 14,000 m2 industrial site employs 170 people and manufactures 14,000 tonnes each year. “It’s no longer just a traditional dish : couscous has its place in the daily life of the French. Our ambition is to make it a simple starch, practical and inspiring. This distinction rewards this positioning and encourages us to continue our innovation efforts”, explains Olivier Devic, marketing director of Tipiak.
