What is the common point of all decision -makers who must lead the change ? Define what needs to change and translate it into action. And this, with issues of speed of execution increasingly crucial for the company. To get there, decision-makers have a major ally, but that they know little : the land. If decision-makers and the field could work better together, the strategic vision of some combined with the practical knowledge of the daily reality of others would give their company a competitive advantage and a considerable capacity for adaptation. That’s the whole point of this book. : help managers and executives at all levels to successfully connect with the field, and so, develop their company’s capacity for evolution and change.
Drawing on their experience with decision-makers and in the field, the authors have developed a new methodology for change management, suitable for any business situation, practical and simple to implement : the W method.
The authors
David Askienazy and Antoine des Mazery are project directors at Oasys Mobilization. They speak to an audience of leaders, operational managers and HR, on organizational and management issues.
Driving change in business
The W method to reconcile decision-makers and the field. David Askienazy and Antoine des Mazery , Gereso editions.
