The brand officially opened its first restaurant on February 22 at the Créteil Soleil shopping center, marking the start of a new adventure for the Bertrand group, Already promoter of Burger King brands, Léon, Pitaya, Vault, Hippopotamus, At the office ...
A striking communication campaign was imagined by the Joga agency for the launch of Chik’chill, The new "fast-good" brand of the Bertrand group, On the idea of the friendly French chicken better than that of the Americans. Chik’chill puts Mohamed Cheikh kitchens, big winner of top chef season 12, who revisits French fried chicken. In a warm universe, Chik’chill offers crisp and superior French fried chicken, Burgers declined, tenders, wings et pops. With new and original sauces, Created by Mohamed Cheikh. Behind this speech to the marked tone, The spicy campaign, Far from traditional street food standards, held a teaser in the United States, in Times Square itself, to warn Americans that : « Sorry America, it’s better when it’s French ! "A message that is obviously for Kentucky Fried Chicken first. Chik’chill has created a new unique brand territory, Fusion of gastronomy and street food, With 100 % French recipes. For the launch, A lunch was offered to the first 300 customers. At the end of the day, The tone of the campaign was only a reflection of what is found à la carte.
A campaign signed Joba
Founded in 2021, Joga is an independent advertising agency, Directed by Olivier Lopez, Clément Audard and Antoine Defaye. Brand architecture, activation, film, social networks, Brand Display campaign contents, The Joga agency "plays on all terrains by refocusing on the essentials : The idea ". And to bring each of his ideas to life, Joga surrounds himself with ad hoc teams "composed of the best French and European talents by sector". Present in various sectors, Joga accompanies brands like PokerStarsSports, Innocent or Pitaya, and once again signed an original campaign.
Bertrand Franchise accelerates its digital strategy
Bertrand Franchise has chosen the Uplix agency to optimize its digital strategy. This initiative is part of a context of strong expansion for the group (1,200 restaurants today), which provides for the opening of more than 150 new restaurants in 2025 and the recruitment of 70 new franchisees. Bertrand Franchise also intends to accelerate its development in multi-together, A strong axis for the coming year. The objective is to amplify the notoriety of the group's brands, to optimize the acquisition of future franchisees and to consolidate the image of Bertrand Franchise as a major actor in the sector.
