In the news

Known to the general public for its family and intergenerational image, The Laughing Cow® surprises by choosing a decidedly new means of communication. By joining forces with the organization of the EnduroX competition, qui s'est déroulée les 24 et 25 janvier, the cheese brand is making a bold shift, far from the traditional codes of mass consumption. Rather than a classic advertising campaign,...

The burger remains the undisputed icon of snacking, ticking all the boxes : practicality, gluttony, technicality, visual identity, and adaptability. On the occasion of the 2026 French Burger Cup, organized on April 1st as part of the Snack Show, its organizer, Socopa Catering, meat supplier for professionals, wondered about the future of the burger. He reveals....

For over twenty years, France and Europe have methodically deconstructed their digital sovereignty. Today, as global ideological and economic divides deepen, our dependence on American infrastructure is no longer a simple technical subject : this is a strategic vulnerability. Are we ready to react if, tomorrow, access to our daily tools was cut off ? Decryption of Anaïs...

“From the ocean to the plate”, in other words from fishing to marketing through processing, the Reunimer Group is organized into a sector. Enez Fishing, Réunipêche, Reunimer Distribution (new entity bringing together Le Martin Pêcheur, SDPM and Pelagic Meeting ), The Creole Fisherman, as well as Southern Fishing Meeting (for toothfish) and Southern Fisheries in Madagascar..

Accessible since November 21, la plateforme Kleeky met l’expérience du e-commerce du groupe Ravate au service de l’achat sur Amazon depuis La Réunion. Official Amazon Partner, the Reunion e-commerce platform highlights its transparent simplified offer, its secure payment, home delivery and local customer service. Reunion customers buying on Amazon are of increasing interest..

National network specializing in automobile intermediation, TransakAuto, confirms its development in Reunion thanks to the dynamics of its local agencies. This growth reflects the attractiveness of the model and responds to a growing demand for transparency and security of automobile transactions in the Indian Ocean.. To succeed, TransakAuto, born in 2011, has been able to adapt to changes in the automobile market linked to....

With the development of its activities within the fresh section and the success of its own brand of yogurts, My island, Sorelait extends its reach beyond Danone, whose products it has been manufacturing locally for nearly 40 years. It is today with ambition that the company projects itself into the future. Known for its historic link with Danone, Sorelait created...

At the forefront of sustainable development by replacing traditional non-biodegradable packaging materials for solid cosmetics, the water-soluble natural film designed by the private research organization PolyBridge arouses the astonishment and curiosity of many guests of the Reunion hotels Diana Dea Lodge and Villa Delisle, its first users. A transparent film to the point of being invisible, effectively protecting....

CASTEL Réunion marks a strategic turning point : for the first time, the leading group in the wine sector in France and a major international player bottles one of its flagship national brands on the island ; Old -fashioned. This initiative is part of a vision of sustainable local development, by aligning quality, industry and responsibility. The announcement was made by Alain Castel,...

While brands are massively investing in screens, social platforms and digital devices, the obvious is forcefully evident : There is no substitute for actually experiencing the product – seeing it, touch, test it, take it away. Putting the product in the hand of the consumer is not a trivial gesture, it is a strategic act. A strategy starting with a question...