From digital to the supermarket shelves, the petfood brand sold online by subscription is gaining momentum.
Founded in 2019, Petty Well was born in e-commerce with a subscription and home delivery model. The brand intends to “bring common sense back into the diet of dogs and cats”. It is based on local production with kibbles made in Maine-et-Loire., privileged French manufacturing, and readable recipes. Faced with his first successes, the brand moved into mass distribution last year. It is now established in supermarkets. While continuing to sell online, it is already distributed in more than 500 hypermarkets and supermarkets in France (Monoprix, Auchan, Franprix…). In particular, it has more than a hundred points of sale open or in the process of opening at Intermarché..
The great appetite of Petty Well
Recipes are designed by animal nutrition experts. They are adapted to each profile (age, race, weight, activity level, sensitivities), rich in animal proteins and made from quality ingredients. The brand notably includes ingredients recognized for their benefits (like salmon oil or brewer's yeast), in a logic of functional nutrition. Petty Well thus invites itself onto the shelves of mass distribution against the giants of the sector.
