The new brand image is designed to make the company more visible, strengthen its reputation and highlight its identity turned towards the future.
The new brand image is designed to make the company more visible, strengthen its reputation and highlight its identity turned towards the future.
A new logo easily recognizable with the "dynamic V", emblem symbolizing vitality, Leadership and unity. An updated color palette that tells a story of energy, innovation and growth : Thus is defined the new brand image of Vivo Energy. After the grouping of Engen and Vivo Energy companies in 2024, and with activities now extending into 28 markets, Vivo Energy needed a modern and unifying brand, reflecting its growth and ambition to become the leading and respected energy company in Africa. "Our society is expanding and we need a modern and dynamic brand image. This new brand is more than a redesign, This is the affirmation of our identity and our future aspirations. With its abundant natural resources, its young population and various cultures, Africa is a continent promised to success. Vivo Energy is responsible for helping to make this potential concretize. For that, We will capitalize on our expertise, Our portfolio of global brands and our exceptional customer service. With our new brand image, We are more likely to be leaders, to innovate and lead progress on our continent ", Explique Mayress Marrakchi, Vivo Energy Réunion DG.
